Web Communications Strategist

** Don't wait to apply! This job will close when we have received 200 applications which may be sooner than the closing date. **

Are you looking to shape and improve web communications strategies at an organization at the forefront of innovation? Come join our team at the United States Patent and Trademark Office (USPTO)! We're seeking a Web Communications Strategist who will develop and execute trademark web communication strategies to identify customer segments, improve digital engagement, and support delivery of clear, accessible information through effective online communication.

Duties

The individual selected for this position will…

• Develop and implement web-based communication strategies to improve customer access to information and enhance the effectiveness of digital communications.
• Plan, develop, and manage web content using web design, web writing, and usability principles and content management systems to ensure information is accurate, accessible, and easy for customers to understand.
• Analyze website performance metrics, usability testing results, and customer feedback from multiple sources to identify trends and recommend improvements to website content and functionality.
• Collaborate with program offices, leadership, and stakeholders to coordinate web content development, ensure consistent messaging, and support organizational objectives.

>> APPLY on USAJOBS by 4/29/2026

>> LEARN MORE about the USPTO's comprehensive benefits

Qualifications

• Experience applying web design, web writing, and usability principles and using content management systems (e.g., Drupal, SharePoint) to develop, manage, and publish web content;
• Experience managing the web content lifecycle to develop page layouts, wireframes, and mockups with a variety of tools (e.g., Figma, Adobe Creative Suite);
• Experience applying analytical methods to evaluate customer feedback and web performance data from multiple sources (e.g., website traffic statistics, usability testing, surveys, and call center inquiries) and making recommendations to improve delivery of information through websites; and
• Experience applying web-based communication principles, methods, and techniques to develop strategies and implement new approaches to complex web content and customer communication challenges.

Education

Education may not be substituted for specialized experience at this grade level.

Conditions of employment

Applications will only be accepted from United States Citizens and Nationals and your resume and question responses must demonstrate the job-related competencies. If selected, you will be required to pass a background investigation.

The full list of conditions and qualifications can be found on the USAJOBS posting.

The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, pregnancy, childbirth, or related medical conditions, retaliation for engaging in protected activity, parental status, military service, or other non-merit factors.