What are the responsibilities and job description for the Enrollment Communication Coordinator position at usm?
Special Instructions to Applicants
Applicants must be currently authorized to work in the
United States on a full-time basis without the need for visa sponsorship. The
University will not sponsor applicants for work visas (e.g., H-1B).
Job Summary
The
Enrollment Communication Coordinator supports the planning, creation, and
execution of multi-channel communication strategies designed to recruit
undergraduate students across all three University campuses. This position
serves as the operational hub for digital communication flows, focusing on
audience segmentation, data accuracy, and the timely execution of transactional
and next-step communications through Slate Customer Relationship Management (CRM),
as well as maintaining accurate content on assigned unit webpages. The
Enrollment Communication Coordinator ensures communications are precisely
targeted, consistent with University policy, and aligned with institutional
brand standards.
Primary Duties and Responsibilities
- Executes transactional and next-steps communication in Slate CRM, including application/admissibility outcomes, housing, financial aid, scholarships, recruitment events, orientations, and yield outreach.
- Ensures audience segmentation and data accuracy within CRM campaigns to deliver precisely targeted and timely outreach.
- Knowledge of current marketing and communication best practices, with the ability to research, interpret, and apply them to student recruitment through creative design, brand identity, and visual communication.
- Ensures assigned enrollment webpages present accurate, student-focused information that supports recruitment communications and reflects institutional brand standards.
- Develops and deploys attractive, mobile-responsive digital messaging for operational communications, including academic programs, student services, recruiter travel, and school partner outreach that are in alignment with brand standards.
- Performs other duties as assigned, including occasional participation in recruitment activities on nights, weekends, and overnight travel.