Enrollment Digital Coordinator

Special Instructions to Applicants
Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

Job Summary
The Enrollment Digital Coordinator supports the execution and optimization of digital recruitment communications by building and testing campaign components in Slate CRM, updating and maintaining web content, and managing digital assets. This role monitors performance metrics, including deliverability, engagement, and web/social traffic, using data to recommend and implement improvements. The coordinator applies SEO-informed practices, accessibility standards, and audience insights to ensure that enrollment communications are accurate, discoverable, student-centered, and aligned with institutional brand standards.

Primary Duties and Responsibilities  

1. Builds and tests digital campaign components in Slate CRM, including emails, texts, forms, portals, and landing pages.
2. Monitors campaign performance metrics (i.e., open rates, click-through rates, conversions, web traffic, etc.) and applies data-driven insights to improve outcomes.
3. Updates and optimizes web content using SEO and accessibility best practices to enhance discoverability, readability, and user experience.
4. Organizes and maintains a repository of digital assets (photography, graphics, video) for use in recruitment campaigns, ensuring metadata and tags support search and accessibility.
5. Supports social media scheduling and content integration, applying audience insights and engagement analytics to improve effectiveness.
6. Creates and maintains documentation of communication standards, guidelines, processes, and workflows, and assists with tracking communication expenditures.
7. Performs other duties as assigned, including occasional participation in recruitment activities on nights, weekends, and overnight travel.