What are the responsibilities and job description for the Advertising Manager position at usm-pilot?
Special Instructions to Applicants
Applicants must submit the following:
Resume
Cover letter clearly connecting your experience to the responsibilities of this position.
A brief example (1–2 pages) describing one paid digital campaign you personally managed, including the campaign objective, platforms used, your role in execution and optimization, and measurable results.
Applicants must be currently authorized to work in the
United States on a full-time basis without the need for visa sponsorship. The
University will not sponsor applicants for work visas (e.g., H-1B).
Job Summary
The
Advertising Manager executes the University’s paid media efforts by translating
overarching marketing strategies into effective advertising plans across
digital and traditional channels. This role manages the full lifecycle of paid
campaigns, from technical setup and budget deployment to ongoing optimization
and performance analysis, ensuring institutional objectives are achieved with
precision, efficiency, and measurable impact.
Primary Duties and Responsibilities
- Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.
- Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.
- Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.
- Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.
- Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.
- Maintains current knowledge of paid media trends, platform updates, and emerging technologies
- Performs other duties as assigned.