Sr. Paid Search Manager, International

JOB TITLE: Sr. Paid Search Manager, International
LOCATION: Seattle, WA
DURATION: 6 months
PAY RANGE: $45 - $55/hr.

TOP 3 SKILLS:

• 6 years of digital marketing experience with at least 4 years in Paid Search (strategy and hands-on), managing large-scale international campaigns and budgets (>$1M/year).
• Strong analytical skills with experience using data and metrics to measure impact, optimize performance, and present insights to senior leadership.
• Experience building and scaling cross-functional marketing programs, including collaboration with agencies, vendors, and internal teams across multiple countries and languages.
  

Description:
Join the International Performance Marketing team as our Senior Paid Search Manager. Drive customer acquisition and engagement across global markets, developing strategies that work across multiple countries and languages. Optimize campaigns that connect international audiences with content while navigating the unique challenges of multi-market search advertising.

Lead paid search strategies that fuel customer growth worldwide. Manage significant paid search investments across international markets, working with cross-functional teams to support launches of shows, movies, add-on subscriptions, events, and new products. Success in this role requires strong analytical skills to measure and optimize performance, experience with international marketing, and the ability to collaborate effectively across cross-functional teams.

Key Responsibilities:

• Manage Paid Search strategy and campaign execution across international expansion markets
• Drive budget optimization and efficiency
• Derive critical insights from data and synthesize recommendations to improve campaign performance
• Develop innovative strategies to drive performance
• Execute projects with strong bias for action while maintaining exceptional attention to detail
• Manage competing priorities and make strategic trade-off decisions
• Communicate complex issues and dependencies to business partners
• Contribute to experimentation roadmaps and GTM plans
• Collaborate with external (agency, vendors) and internal (business, marketing, finance) partners
  

Day-to-Day Rhythm:

• Report to Head of Performance Marketing, International
• Develop and drive strategies for growing traffic through Paid Search campaigns
• Lead Paid Search GTM planning for major tentpoles, marketplace expansions, and peak events
• Manage budgets and performance targets
• Deliver regular performance analysis and insights
• Primary POC for agency and search vendors (Skai, Google, Bing)
• Coordinate cross-functional partnerships (e.g., BI, Business, Marketing)
• Support SEO improvement projects
• Support re-org transitions and handovers
  

Basic Qualifications:

• 6 years of digital marketing experience with at least 4 years in Paid Search (strategy and hands-on)
• Experience managing large-scale paid advertising budgets (>$1M/year) across platforms such as Google, Bing, Gemini, ***, Apple Search, *** Ads
• Experience building and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience presenting to senior leadership
  

Preferred Qualifications:

• Experience in A/B testing and marketing measurement (ROI, lifetime value, incrementality)
• Google Ads Certification
• Media/entertainment industry or subscription services experience
• Experience managing SEM campaigns across multiple countries and languages
• Experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Acquisio, Skai (formerly Kenshoo), Marin Software, Quantic Minds, SA360 (DoubleClick Search)
• Ability to thrive in a fast-paced environment
• SEO experience is a plus
  

BENEFITS SUMMARY: Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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