Field Marketing Specialist

JOB TITLE: Field Marketing Manager

LOCATION: Frisco, TX (Preferred); also open to Pleasanton, CA; Atlanta, GA; Denver, CO; New York, NY; Chicago, IL; or Boulder, CO. (Hybrid)

DURATION: 4-5 Months

PAY RANGE: $40 - $45/hr.

• TOP 3 SKILLS:3–4 years of B2B marketing experience in Field Marketing, Demand Generation, or Marketing Operations with a Bachelor’s degree.
• Proficiency in Marketo for program builds, Salesforce for reporting, and enterprise project management tools (e.g., Workfront, Smartsheet).
• Strong analytical skills with the ability to leverage data to drive marketing decisions and measure campaign performance.

Company:

Our client is a leading provider of enterprise cloud applications for finance and human resources.

About the Role:

We are seeking a dynamic, multi-disciplinary Regional Marketing Manager to support our US Medium Enterprise Business. This role is a unique blend of field marketing and technical execution, requiring a candidate to support both regional marketing plan delivery as well as provide critical operational support for the team.

The ideal candidate has 3-4 years of experience and thrives in a high-growth B2B environment. In the role, you will collaborate with internal stakeholders across Sales, Marketing, Solution Consulting, Corporate Sales Development, and Partner Alliances teams. Your work will play a pivotal role in the execution of our marketing strategy that will generate qualified leads, pipeline, expand our customer community, and position as a leader in the market.

Key Responsibilities:

Field Marketing & Sales Alignment

• Sales Partnership: Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps.
• Integrated Campaigns: Implement and optimize high-touch activations (i.e., regional conferences and events, webinars, national programs) designed to move pipeline for the business.
• End-to-End Management: Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up.
• Budget & ROI: Manage regional activation budget, PO process, and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact.

Marketing Operations & Technical Execution

• Program Building: Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events.
• Project Management: Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines.

Basic Qualifications

• Experience: Bachelor’s degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations)
• Tool Stack Mastery:
• Marketing Automation: Proficiency in Marketo (program builds, smart lists, and assets).
• Project Management: Proficiency in Workfront, Smartsheet, or similar enterprise-grade PM tools.
• CRM: Solid experience with Salesforce (reporting)
• Analytical Skills: Ability to use data to drive decision-making; experience with Tableau or Sigma a plus
• Communication: Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders.

Preferred Qualifications:

• Agility: A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role.
• Creativity: Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market.
• Organization: Proven track record of managing at least 3–5 simultaneous marketing programs without losing sight of the details.