What are the responsibilities and job description for the URBN Digital Optimization Specialist position at Urbn Leaf?
Role Summary
URBN is hiring a Digital Optimization Specialist to join the team. As a leading global retailer, URBN isÂ
dedicated to delivering
personalized, data-driven campaigns across multiple digital touch points.
In this role,Â
you willÂ
be responsible for
 developing A/B test experiencesÂ
and behavioral measurement capabilitiesÂ
on our websites
ThisÂ
role involves working closely with cross-functional teams, including eCommerce, Analytics, Product
, Marketing, and OperationÂ
teams, to driveÂ
and measureÂ
improvementsÂ
across our digital properties
You willÂ
be responsible for
 helping ourÂ
teams
 to
 manage, implement, and QA pixels, tags, and API sourced data signalsÂ
based on ever-changing platform best practices and forÂ
m
arketing campaign changes and promotions, troubleshooting issues, conducting audits,Â
identifying
 testing opportunities, and ensuring compliance withÂ
variousÂ
platform requirements.
Role Responsibilities
complexÂ
user experiences on our websites via our A/B testing platform based on defined use cases and specifications.Â
 to ensureÂ
tests built
 are aligned with product strategies, business goals, andÂ
best practices
for allÂ
site A/B testing capabilities.
 to marketingÂ
and analyticsÂ
partners (e.g., Google, Meta, etc.) from ourÂ
digital properties.
 attributes areÂ
accurate
, updated, and aligned with communicatedÂ
business requirements.
 to QA changes as they are made.
ofÂ
issues relat
ing
 toÂ
data signal
 errors,Â
changes, bugs, etc.
 and audit the quality of data originating from our digital properties.
Education
Role Qualifications:
Bachelor's degree inÂ
softwareÂ
engineering
analytics, dataÂ
science
or related field
2
years' experience
building website user experiences
 for experimentation.
Familiarity with
tag management platforms and various related tooling
Proficient with
JavaScript
 CSS
, and other relevant programming languages to build new front-end user experiences in
 A/B testing platformsÂ
(e.g.,Â
SiteSpect
Monetate
, Optimizely,
 or others)
 Advanced experience (custom code writing)
 withÂ
tag
 management tools (e.g.,Â
Tealium, Google Tag Manager
, or others) isÂ
preferred
 Ability to analyzeÂ
business and technicalÂ
requirements,
translating those into actionable development tasks toÂ
execute
 data collection strategies and best practices.
 Strong attention to detail, with a focus on accuracy and consistency inÂ
all tasks
Ability to catch discrepancies and errors before theyÂ
impact
users.
 Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders. Properly translate technical details into clear, actionableÂ
objectives
 Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently.
LI-AZ1
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
URBN is hiring a Digital Optimization Specialist to join the team. As a leading global retailer, URBN isÂ
dedicated to delivering
personalized, data-driven campaigns across multiple digital touch points.
In this role,Â
you willÂ
be responsible for
 developing A/B test experiencesÂ
and behavioral measurement capabilitiesÂ
on our websites
ThisÂ
role involves working closely with cross-functional teams, including eCommerce, Analytics, Product
, Marketing, and OperationÂ
teams, to driveÂ
and measureÂ
improvementsÂ
across our digital properties
You willÂ
be responsible for
 helping ourÂ
teams
 to
 manage, implement, and QA pixels, tags, and API sourced data signalsÂ
based on ever-changing platform best practices and forÂ
m
arketing campaign changes and promotions, troubleshooting issues, conducting audits,Â
identifying
 testing opportunities, and ensuring compliance withÂ
variousÂ
platform requirements.
Role Responsibilities
- DevelopÂ
complexÂ
user experiences on our websites via our A/B testing platform based on defined use cases and specifications.Â
- Work closely with Brand
 to ensureÂ
tests built
 are aligned with product strategies, business goals, andÂ
best practices
- act as aÂ
for allÂ
site A/B testing capabilities.
- Develop and execute thorough QA plans for any tests built.Â
- Oversee the daily management and optimization of dataÂ
 to marketingÂ
and analyticsÂ
partners (e.g., Google, Meta, etc.) from ourÂ
digital properties.
- Ensure allÂ
 attributes areÂ
accurate
, updated, and aligned with communicatedÂ
business requirements.
- Partner withÂ
 to QA changes as they are made.
- Troubleshoot andÂ
ofÂ
issues relat
ing
 toÂ
data signal
 errors,Â
changes, bugs, etc.
- Develop automated methods toÂ
 and audit the quality of data originating from our digital properties.
Education
Role Qualifications:
Bachelor's degree inÂ
softwareÂ
engineering
analytics, dataÂ
science
or related field
2
years' experience
building website user experiences
 for experimentation.
Familiarity with
tag management platforms and various related tooling
Proficient with
JavaScript
 CSS
, and other relevant programming languages to build new front-end user experiences in
 A/B testing platformsÂ
(e.g.,Â
SiteSpect
Monetate
, Optimizely,
 or others)
 Advanced experience (custom code writing)
 withÂ
tag
 management tools (e.g.,Â
Tealium, Google Tag Manager
, or others) isÂ
preferred
 Ability to analyzeÂ
business and technicalÂ
requirements,
translating those into actionable development tasks toÂ
execute
- Strong foundationalÂ
 data collection strategies and best practices.
 Strong attention to detail, with a focus on accuracy and consistency inÂ
all tasks
Ability to catch discrepancies and errors before theyÂ
impact
users.
 Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders. Properly translate technical details into clear, actionableÂ
objectives
 Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently.
LI-AZ1
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.