What are the responsibilities and job description for the URBN Digital Optimization Analyst position at URBN?
Role Summary:
URBN is hiring a Digital Optimization Analyst to join the team. As a leading global retailer, URBN is
dedicated to delivering personalized, data-driven campaigns across multiple digital touch points. In this role, you will be responsible for developing A/B test experiences and behavioral measurement capabilities on our websites.
This role involves working closely with cross-functional teams, including eCommerce, Analytics, Product, Marketing, and Operation teams, to drive and measure improvements across our digital properties. You will be responsible for helping our teams to manage, implement, and QA pixels, tags, and API sourced data signals based on ever-changing platform best practices and for marketing campaign changes and promotions, troubleshooting issues, conducting audits, identifying testing opportunities, and ensuring compliance with various platform requirements.
Role Responsibilities:
- Develop various complex user experiences on our websites via our A/B testing platform based on defined use cases and specifications.
- Work closely with Brand, Product, and Engineering partners to ensure tests built are aligned with product strategies, business goals, and best practices; act as a SME for all site A/B testing capabilities.
- Develop and execute thorough QA plans for any tests built.
- Oversee the daily management and optimization of data signals to marketing and analytics partners (e.g., Google, Meta, etc.) from our digital properties.
- Ensure all data attributes are accurate, updated, and aligned with communicated business requirements.
- Partner with engineering teams to QA changes as they are made.
- Troubleshoot and support the resolution of issues relating to data signal errors, changes, bugs, etc.
- Develop automated methods to monitor and audit the quality of data originating from our digital properties.
- Education: Bachelor’s degree in software engineering, analytics, data science or related field
- Experience: 2 years’ experience building website user experiences for experimentation. Familiarity with tag management platforms and various related tooling.
- Technical Skills: Proficient with JavaScript, CSS, and other relevant programming languages to build new front-end user experiences in A/B testing platforms (e.g., SiteSpect, Monetate, Optimizely, or others). Advanced experience (custom code writing) with tag management tools (e.g., Tealium, Google Tag Manager, or others) is preferred.
- Analytical Skills: Ability to analyze business and technical requirements, translating those into actionable development tasks to execute. Strong foundational knowledge of data collection strategies and best practices.
- Attention to Detail: Strong attention to detail, with a focus on accuracy and consistency in all tasks. Ability to catch discrepancies and errors before they impact users.
- Communication skills: Excellent communication skills and the ability to prioritize tasks cross-functionally with various teams and stakeholders. Properly translate technical details into clear, actionable objectives.
- Problem Solving: Strong troubleshooting skills to resolve issues related to errors, data discrepancies, or platform compliance quickly and efficiently.
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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.