Social Media Lead Content Producer

About Urbanspace

We are a leader in the small business retail and restaurant space. Our projects are amongst the highest attended in the U.S. We also advise on Main Street retail across the country and deeply understand the economics of small businesses. Our pillars are to support entrepreneurship, community, and authenticity in an increasingly digitized world.

Get paid, work with, and be a Maker

If you’re the type of person who finds NYC brands before they get big, knows which pop-ups are worth going to, and has strong opinions about what’s overhyped and if you think most brand content feels the same, then…

Urbanspace is building a platform around small business culture in NYC—real businesses, real products, real stories. We work with a large network of over 1,000 independent brands, makers, and operators which draw millions of visitors and hundreds of millions of social media impressions to our events.

We’re looking for someone who can turn this into content people want to see, not generic “shop small” messaging. You’ll lead content for Urbanspace — building a high-output, high-taste content engine centered around small business culture. This is part storyteller, part producer, part operator.

What You’ll Do

Tell Small Business Stories (Core)

• Solicit & curate stories & promotions from real NYC Makers 
• Create/curate short-form video, photo, and written content featuring founders & makers
• Interview small business owners about how they started and how they run their business
• Highlight the craftsmanship, personalities, and realities behind each brand
• Develop recurring series (ex: Meet the Maker, What It Takes, Best Picks)

Create High-Performing Content

• Produce and publish content across Instagram, TikTok, YouTube Shorts & emerging platforms
• Capture content across NYC—shops, studios, pop-ups, and wherever the story is
• Identify trends and create content designed for discovery and shareability
• Combine original content with contributor/vendor-submitted content
• Post consistently and iterate quickly based on performance
• Develop editorial concepts around small business, entrepreneurship, and brands
• Help establish a go-to voice for discovering great small businesses

Commerce & Product Content

• Create shoppable content featuring products from our network
• Support affiliate links, product tagging, and curated guides
• Turn content into measurable discovery and sales for businesses

Additional Responsibilities

• Web Content Management: Keep website relevant, and aligned with current initiatives
• Vendor/Partner Outreach: drive our network participation in storytelling & promotions
• 3rd Party Management: Coordinate with freelancers, editors, and external partners
• Campaign Support: Assist occasional marketing pushes tied to key initiatives

What We Care About

• Taste (this is the job)
• You’re deeply tapped into NYC—food, fashion, music, and what’s emerging
• You know what’s interesting before it’s obvious
• You can turn a quick interaction into a compelling story
• You move fast and don’t overthink content
• You understand what works on the internet—and why

What You’ve Likely Done

• Created strong short-form video (Reels, TikTok, Shorts)
• Built or contributed to a social account with real engagement
• Shot, edited, and published content yourself
• Bonus: worked in media, storytelling, or brand content

Bonus Points

• Experience with affiliate or commerce-driven content
• Background in journalism, media, or interviewing
• Experience discovering or curating products/brands
• Interest in building and managing a small team (intern, contributors)

Why This Role Is Different

You’re not just running social; you’re building a maker publishing layer on top of a real-world network of small businesses—constant stories, constant product, constant opportunity. We have the access. You build the voice.

Compensation Mid $100k’s performance-based bonus tied to real outcomes

How to Apply

• Send your work (socials, videos, anything relevant)
• 2–3 accounts you think are doing it right
• A quick note on how you’d approach telling stories from small businesses in NYC