Brand Marketing & Experience Coordinator

Urban Outfitters is looking for a Brand Marketing & Experience Coordinator. The Brand Marketing & Experience Coordinator supports the development and execution of Urban Outfitters brand campaigns, experiential activations, and community programs. This role plays a critical part in ensuring campaigns move seamlessly from concept to execution by coordinating cross-functional teams, managing timelines, and maintaining operational excellence across projects.

Working closely with brand marketing, creative, merchandising, retail, and external partners, this individual will help bring campaigns to life across digital, social, retail, and live experiences. The coordinator will also support Urban Outfitters’ growing community and ambassador initiatives, helping foster meaningful relationships with emerging creators and college audiences.

This role requires someone highly organized, proactive, and detail-oriented who thrives in a fast-paced environment and is eager to learn the mechanics of large-scale brand campaigns.

This role will work on a hybrid schedule out of our Home Office in Philadelphia, PA.

Role Responsibilities:

Campaign & Project Coordination

• Support the planning and execution of seasonal brand marketing campaigns from ideation through launch.
• Coordinate cross-functional partners to ensure timely delivery of briefs, creative assets, and campaign deliverables.
• Maintain organized documentation of campaign needs, timelines, and project workflows.
• Assist in preparation of campaign materials including briefs, presentations, and internal documentation.

Campaign Reporting & Performance Tracking

• Track campaign performance metrics across channels and compile campaign recap reports.
• Work with internal teams to gather analytics and insights to inform future marketing initiatives.
• Assist in reporting results to internal stakeholders.

Experiential & Activation Support

• Support the planning and execution of live brand activations, campus events, and experiential programs.
• Assist with on-site production support during key brand events.
• Coordinate logistics including vendor communication, product needs, and production timelines.

Community & Ambassador Support

• Assist in managing Urban Outfitters’ ambassador and creator communities.
• Support outreach, communication, and relationship-building with college ambassadors and community members.
• Help track engagement and participation across community programs.

Administrative & Financial Support

• Provide administrative and executive support to the Brand Marketing leadership
• Process invoices, purchase orders, and expense reports for marketing initiatives.
• Track campaign budgets and assist in financial reconciliation.
• Coordinate meetings, agendas, and meeting notes for campaign planning and recaps.

Vendor & Product Coordination

• Manage product ordering and shipment tracking to ensure campaign, gifting, and event needs are fulfilled on schedule.
• Coordinate day-to-day needs across brand campaigns and community initiatives.
• Communicate with external agencies and vendors to ensure deadlines and deliverables are met.

Role Qualifications:

Experience

• 1–2 years of marketing, brand, experiential, or project management experience (internships included).
• Proficient in Google Sheets, Google Slides, and project management platforms (Asana preferred)
• Experience supporting marketing campaigns, events, or community initiatives is preferred.
• Interest in brand storytelling, experiential marketing, and youth culture.

Knowledge, Skills & Abilities:

Organization & Attention to Detail: Exceptional attention to detail with the ability to manage multiple projects simultaneously.

Project Management: Experience using project management tools (Asana or similar) to track timelines and deliverables.

Communication: Strong written and verbal communication skills with the ability to collaborate across teams and external partners.

Adaptability: Comfortable operating in a fast-paced, high-output environment with shifting priorities.

Relationship Building: Ability to develop strong working relationships internally and externally with agencies, vendors, and community partners.

Analytical Thinking: Comfortable working with campaign performance data and preparing recap reports.

#UrbanOutfitters

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.