What are the responsibilities and job description for the Digital Media Specialist position at Urban One, Inc?
Company Description Urban One, Inc. is the largest distributor of urban content in the United States and has been a leading voice speaking to Black America for more than 40 years. Through brands such as TV One, Radio One, Reach Media, CLEO TV, iOne Digital, and One Solution, the company delivers multi-platform content that represents and celebrates Black culture. Urban One reaches approximately 82% of Black America, providing programming that reflects the experiences, interests, and perspectives of its audiences. As creators, distributors, and solution providers, Urban One partners with advertisers seeking deeper audience engagement while serving urban enthusiasts with content that speaks to mind, body, and spirit.
Role Description The Digital Media Specialist is a full-time, on-site role based in Indianapolis, IN. This role is responsible for planning, executing, and optimizing digital campaigns across social media, web, and other digital platforms to support audience growth and engagement. Daily tasks include creating and publishing content, monitoring performance metrics, analyzing web and social media data, and adjusting strategies based on insights. The Digital Media Specialist collaborates with programming, marketing, and sales teams to align digital initiatives with brand objectives and advertiser campaigns, and ensures that all digital touchpoints reflect Urban One’s voice and standards.
Qualifications
- Strong skills in Social Media Marketing and Digital Media for managing and growing brand presence across platforms.
- Proficiency in Digital Marketing and Web Analytics to plan campaigns, track performance, and generate actionable insights.
- Excellent Communication skills for collaborating with internal teams and crafting clear, culturally relevant messaging.
- Experience with content management systems, social media management tools, and basic graphic or video editing software.
- Ability to interpret audience data, identify trends, and adjust content strategies to improve engagement and reach.
- Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines in a fast-paced environment.
- Relevant experience in media, entertainment, or advertising; familiarity with content aimed at diverse audiences is beneficial.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience.