What are the responsibilities and job description for the Digital Media Specialist position at MKR?
Summary/objective
Own the day-to-day execution and optimization of client digital and social campaigns. Paid search, paid social, display, video, native, in-app, CTV, streaming audio: you plan it, place it, and make it perform better every week.
You will work closely with the VP of Media to drive client campaign success, building a solid foundation of expertise and pushing for continual optimization based on research and past performance.
Like every role at MKR, this one runs on curiosity, excellence, and leadership: staying curious about what's next in digital, holding your own work to a high bar, and leading, even without a title, by being the person others count on.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Campaign Execution & Optimization
- Proactively plan, place, and optimize digital advertising across all channels, including social, search, display, video, native, and mobile, plus whatever comes next.
- Review campaign performance metrics to guide future optimizations, vendor changes, and spend levels.
- Own post-flight invoice and billing reconciliation with the Director of Digital and Social Media.
- Build reports and analyze data to show clients, and yourself, what's actually working.
- Design and report on testing programs for clients.
Client & Team Partnership
- Take full ownership of your assigned accounts and the projects that come with them.
- Keep client programs running smoothly, profitably, and according to plan.
- Communicate changes clearly and promptly to everyone affected.
- Work closely with Accounts, Creative, Research, and MarTech to bring client strategies and goals to life.
- Build and maintain strong relationships with MKR's media partners.
Growth & Expertise
- Play a lead role in shaping digital marketing plans and goals, then manage them.
- Bring clients new capabilities and ideas, and build a network of industry contacts through professional organizations.
- Demonstrate tactical and strategic proficiency across all facets of digital marketing.
- Peer train and develop teammates as needed.
Competencies
- Deep understanding of digital media best practices
- Able to execute campaigns across all major social media platforms
- Comfortable setting clients up in digital and social media business platforms
- Clear grasp of how digital and social recommendations impact a client's KPIs and overall media performance
Supervisory responsibilities
N/A
Work environment
- Hybrid: In office 2-3 days per week
Physical demands
- Able to lift 20 lbs
- Sitting for extended periods of time
Travel required
N/A
Required education and experience
- Bachelor's degree in Marketing, Public Relations, Communications, Journalism, or a related field
- 2 to 3 years of paid digital media experience
- Comfortable placing and managing six figures of digital media annually
- Strong understanding of social and digital media ad platforms
- Strong written and verbal communication skills
- Knowledge of current digital marketing best practices
- Project management skills and respect for deadlines
- Advanced understanding of digital marketing in theory and in practice
- Experience with tagging tools, such as Google Tag Manager or Meta Pixel
- Proven ability to maintain and manage client and agency budgets
- Comfortable working occasionally outside of typical business hours when a campaign needs it
- Independent worker who can manage a complex, fast-paced production schedule
Preferred education and experience
- Google Ads Certified
- Facebook Blueprint Certified
Other duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.