Marketing Director – Global Travel & Lifestyle Program

An Enterprise client is looking to partner with an experienced Marketing Director to lead the global marketing strategy and execution for a new and rapidly scaling product and travel experience platform. The program connects travelers to curated experiences across leading global cities and will expand from five pilot markets to 10 destinations in FY26.

Job Description

This role requires a seasoned marketing leader with deep experience in consumer marketing, travel and lifestyle branding, and international go-to-market strategy. You’ll be responsible for defining the global positioning, creative direction, and regional activation strategy to elevate client’s brand presence in the travel ecosystem.

Key Responsibilities:

• Strategy Development: Build and lead a holistic global marketing strategy encompassing brand, digital, and experiential marketing.
• Creative Integration: Partner with client’s internal Creative and Brand teams to establish messaging, look & feel, and visual identity guidelines.
• Go-to-Market Toolkits: Develop scalable creative toolkits and campaign frameworks for use across regional and local markets.
• Market Expansion: Drive marketing readiness and launch strategies as the program scales from 5 to 10 cities globally.
• Cross-Functional Collaboration: Partner closely with Product, Partnerships, and Regional Marketing to align on shared KPIs and ensure cohesive delivery across all markets.
• Ecommerce Marketing Strategy: Design and launch a new ecommerce marketing approach for client’s cross-border business unit to drive consumer engagement and partner integration.
• Emerging Verticals: Identify and prioritize emerging travel and lifestyle verticals to evolve client’s value proposition and marketing footprint.
• Performance Optimization: Define KPIs, establish performance tracking mechanisms, and optimize marketing investments for maximum impact.
  
  

Qualifications

• Experience: 8–12 years in marketing, with a focus on consumer, travel, or lifestyle industries.
• Industry Expertise: Strong understanding of travel ecosystem dynamics, particularly airlines, OTAs, and hospitality brands.
• Global Marketing: Proven experience managing global campaigns and regional market activation across diverse geographies.
• Creative Strategy: Ability to translate brand strategy into compelling creative direction and campaign execution.
• Ecommerce & Digital: Demonstrated success in building or scaling ecommerce marketing initiatives.
• Analytical Mindset: Data-driven approach to marketing measurement and optimization.
• Leadership: Skilled at cross-functional collaboration and stakeholder alignment in complex, matrixed organizations.
  
  

Additional Information

• Remote opportunity (with potential travel)
• Flexible working hours (within US time zones)
• Competitive compensation.