Principal of GTM Strategy and Operations

Job Description

Principal of GTM Strategy and Operations

Job Purpose

The Principal of GTM Strategy & Operations drives sales strategy and execution across 1,600 Rent-A-Center locations and multiple business lines. This role is built for someone who thrives on using technology & innovation to elevate co-worker enablement and proficiency. This includes transforming complex sales information into clear, actionable decisions by leveraging AI platforms and tools to build smarter workflows, coworker resources, and field-ready communications which are central to how the sales strategy organization moves faster, communicates better, and more scalable.

What This Role Will Focus On

AI-powered execution

• Develop and implement workflows and resources
  
  

Data Driven Decisions

• Utilize tools like PowerBI and Excel to gather insights and build dashboards
  
  

Sales performance

• Positively influence sales and revenue KPIs across 1,600 locations
  
  

Cross-functional

• Provide field facing, operational & leadership support
  
  

Key Responsibilities

• Use AI tools (e.g. Claude, Co-Pilot, etc) to develop and use templatized resources to draft internal communications, job aids, training materials, and field-facing content – dramatically reducing turnaround time on recurring deliverables
• Build and maintain PowerBI dashboards and Excel models that track sales performance, identify trends, and surface actionable insights across retail locations
• Develop and manage a library of reusable templates and prompts that standardize how the team communicates and executes across the field network
• Analyze sales data to identify performance gaps, opportunities, and emerging patterns at the location, region, and channel level
• Partner with field operations, marketing, and cross-functional teams to translate data findings into clear, concise reporting and recommendations for leadership
• Support the design and rollout of sales initiatives by creating scalable materials and process documentation
• Monitor KPIs and proactively flag performance variances, using data storytelling to communicate urgency and next steps
• Continuously seek out ways to improve how the team uses technology – testing new AI workflows, recommending tool adoption, and sharing best practices
  
  

Required Qualifications

• 2–4 years of experience in sales operations, business analytics, or a related role
• Proficiency in PowerBI and Excel
• Experience using AI tools (Claude, ChatGPT, Copilot, or similar) in a professional context
• Strong written communication skills — ability to craft crisp, audience-appropriate messaging
• Comfort working with large datasets and translating them into clear narratives
• Highly organized with an eye for process improvement and repeatability
  
  

Preferred Qualifications

• Experience supporting both corporate and franchise owned locations
• Familiarity with prompt engineering or building AI-assisted workflows and templates
• Exposure to CRM platforms (Salesforce, HubSpot, or similar)
• Experience creating training materials, SOPs, or field communications at scale
• Bachelor’s degree in Business, Analytics, Communications, or a related field
  
  

What Success Looks Like In Year One

• You’ve reduced manual, recurring work by building a suite of AI-assisted templates the whole team uses
• Your dashboards are the go-to source for sales performance visibility across the retail network
• Field teams and leadership consistently rely on your insights to inform decisions
• You’ve introduced at least one new AI or automation workflow that’s been adopted broadly
  
  

SPONSORSHIP

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.