What are the responsibilities and job description for the Digital Growth Program Manager position at Upbound Group?
Digital Growth Program Manager
Who We Are
Upbound Group, Inc. (NASDAQ: UPBD) is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved customers. The Company’s customer-facing operating units include industry-leading brands such as Acima, Brigit, and Rent-A-Center that facilitate consumer transactions across a wide range of store-based and digital channels in the United States, Mexico, and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas.
Job Purpose
Own the operating process and delivery execution for web experimentation and personalization from intake through launch and readout. Drive timelines, requirements, cross-team coordination, and measurement readiness to increase velocity and reduce rework.
Key Responsibilities
- Own the end-to-end workflow for Testing & Personalization initiatives (intake → plan → launch → readout → scale/handoff).
- Manage backlog, prioritization support, and roadmap hygiene in the system of record (Jira/Wrike/AirFocus).
- Translate requests into clear briefs (objective/hypothesis, audience/segment, experience requirements, success metrics, guardrails, dependencies, timing).
- Own delivery plans, milestones, and dependency management across CX Design, Build, Analytics, Marketing Content Enablement, and Product.
- Ensure measurement readiness prior to launch (tracking requirements, instrumentation validation, reporting location/ownership).
- Coordinate launch readiness (QA/UAT windows, approvals, release timing and communication, rollback considerations, post-launch checks).
- Run core operating rituals (weekly check-ins, grooming/planning, risk & legal reviews, stakeholder status updates, readouts).
- Coordinate scaling and handoff paths:
- Test wins → Marketing/Content Enablement for production execution when no product dev is required
- Test wins → Product/Engineering when durable dev work is required
- Personalization segments → Enablement for activation when applicable
- Lead stakeholder reporting on program performance from experimentation platforms (forecast vs actual, outcomes, risks) and drive cross-team alignment to deliver against agreed goals. Partner with Data & Analytics team when deeper investigations are required.
Job Requirements
- Bachelor’s degree in Business, Marketing, Analytics, or related field (or equivalent experience).
- 4 years of program/project management experience in digital, marketing, product, or experimentation environments.
- Working knowledge of A/B testing and measurement fundamentals (success metrics, guardrails, validity basics).
- Strong requirements and documentation skills (briefs, acceptance criteria, tracking plans, launch checklists).
- Proven ability to drive cross-functional execution and timelines without direct authority.
- Excellent written and verbal communication; strong organization and attention to detail.
Preferred
- Experience supporting experimentation or personalization programs.
- Familiarity with common tools (Optimizely/Target, GA/GA4, GTM, Jira/Wrike, reporting platforms).
- Experience partnering with Marketing/Content teams that own production campaign execution.
- Experience collaborating and communicating broadly across an organization from Executive Leadership to offshore engineers.
This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Upbound Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.