Chief Business Growth Officer

Job Title: Chief Business Growth Officer

Department: Executive Office / Global Strategy & Business Expansion

Reporting to: Chief Executive Officer (CEO)

Location: Los Angeles, California / Hybrid Office

Company Introduction

Upbit is a globally recognized digital asset exchange and blockchain financial platform, providing secure, transparent, and efficient trading and investment solutions to millions of users worldwide. With a strong foundation in technological innovation and regulatory compliance, Upbit empowers individuals and institutions to access next-generation financial services through blockchain technology and digital asset ecosystems.

As part of its global growth strategy, Upbit is establishing a regional headquarters in Los Angeles to accelerate expansion across the Americas. The U.S. subsidiary will focus on business growth, strategic partnerships, and ecosystem development to strengthen Upbit’s market presence, user engagement, and long-term competitiveness in the region.

Job Overview

The Chief Business Growth Officer (Americas) will serve as a key member of Upbit’s global executive leadership team, responsible for driving regional business expansion, partnership development, and revenue growth across the Americas.

Reporting directly to the CEO, the CBGO will lead the design and execution of business growth strategies, market entry plans, and ecosystem initiatives that align with Upbit’s global vision and operational priorities.

The ideal candidate is a seasoned executive with deep expertise in cryptocurrency, blockchain, fintech, or digital asset ecosystems, possessing a proven ability to deliver measurable business growth through innovation, strategic partnerships, and market intelligence.

Key Responsibilities

Business Growth Strategy & Leadership

Develop and execute Upbit’s business growth and expansion strategy for the Americas, in alignment with global corporate objectives.

Identify, evaluate, and lead new market entry opportunities, strategic partnerships, and alliance development.

Serve as a strategic advisor to the CEO and global leadership team on market trends, growth potential, and competitive positioning.

Define KPIs, metrics, and success frameworks to measure business performance, partnership outcomes, and market impact.

Market Expansion & Ecosystem Development

Lead initiatives to drive user acquisition, institutional engagement, and trading volume growth in the Americas.

Oversee partnership development with financial institutions, blockchain networks, regulators, and technology providers.

Support the establishment of local strategic alliances to enhance Upbit’s ecosystem integration and service offerings.

Represent Upbit at major industry conferences, investor meetings, and regulatory discussions to promote brand credibility and thought leadership.

Cross-Functional Collaboration & Leadership

Collaborate with product, marketing, compliance, and operations teams to align growth initiatives with business and regulatory objectives.

Build, mentor, and lead high-performing regional teams focused on growth execution and partnership management.

Promote a culture of collaboration, agility, and accountability across the organization.

Ensure alignment between regional initiatives and Upbit’s global business development roadmap.

Performance Analytics & Continuous Improvement

Monitor business growth KPIs, partnership ROI, and market performance to assess progress and inform strategic decisions.

Utilize data-driven insights to refine business models, optimize operations, and identify new revenue opportunities.

Provide regular performance updates to the CEO and board on growth results, risks, and emerging market opportunities.

Qualifications

15–20 years of senior leadership experience in business development, strategy, or growth management within cryptocurrency, fintech, or digital asset sectors.

Proven track record of driving market expansion, partnership creation, and revenue growth in competitive industries.

Strong understanding of blockchain ecosystems, digital assets, and cross-border financial markets.

Exceptional analytical, strategic, and relationship-building skills, with the ability to influence executive-level decisions.

Bachelor’s degree in business, economics, or finance required; MBA or advanced degree preferred.

Core Competencies

Strategic Leadership: Ability to define and execute high-impact business growth strategies aligned with corporate vision.

Market Expansion Expertise: Skilled in identifying and capitalizing on new market opportunities across diverse regions.

Analytical Insight: Data-driven decision-making to optimize growth initiatives and resource allocation.

Partnership Development: Proven ability to build long-term alliances with institutional and technology partners.

Global Perspective: Experience managing international operations with cultural, legal, and regulatory awareness.

Benefits

Competitive executive compensation with performance-based incentives.

Participation in equity and long-term profit-sharing programs.

Comprehensive health, insurance, and retirement benefits.

Executive relocation and onboarding support.

Opportunities to represent Upbit at leading blockchain, fintech, and technology forums.

Expected Outcomes (12–18 Months)

Successfully establish and scale Upbit’s business growth and partnership function across the Americas.

Deliver measurable results in user acquisition, trading activity, and regional market penetration.

Build a strong network of strategic partners, institutional clients, and ecosystem collaborators.

Position Upbit as a trusted, high-growth, and innovation-driven digital asset leader in the Americas.