Social Media Manager

Title: Social Media Manager

Entity: Unrivaled Sports

Location: Hybrid in preferred locations - New York City, Washington, D.C., Los Angeles or Salt Lake City

Salary: 80k - 100k USD annually

About the Company:

Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Social Media Manager who lives and breathes sports culture to join our team.

This is not a “just post highlights” job. This is an editorial role with creative muscle: you’ll shape the voice of Unrivaled Sports across platforms, coordinate creator output, and craft an always-on strategy that helps millions of families feel connected to the magic and impact of youth sports.

Position Summary:

Editorial Leadership & Channel Management

• Lead day-to-day management of all Unrivaled Sports social channels (Instagram, TikTok, Facebook).

• Build and maintain platform-specific editorial calendars rooted in storytelling, community, and culture.

• Brief content concepts that ladder into brand priorities and bring our stories to life.

• Actively manage community engagement: reply to comments, amplify standout moments, and surface insights around what’s resonating.

• Work with brand partners to concept, pitch, and produce co-branded content that aligns with both Unrivaled Sports’ editorial voice and partner objectives.

• Set and monitor KPIs for reach, engagement, growth, and community sentiment.

Creator Management & On-the-Ground Operations

• Manage a network of seasonal creators, interns, and on-the-ground content contributors at key tournaments and events.

• Coordinate content capture across dozens of locations—ensuring creators know what to shoot, how to shoot it, and what stories matter most.

• Create toolkits, prompts, content challenges, and recurring formats that drive consistent content from creators, tournaments, teams, and local communities.

• Provide recommendations, outreach, and content management for culturally relevant creators.

Leadership & Development

• Navigate a matrixed organization with ease—partnering across sports, venues, operations, and leadership teams.

• Provide expertise on social media across the Unrivaled Sports ecosystem.

• Build simple, scalable systems for content sourcing, approvals, asset tracking, and publishing.

• Uphold brand voice, values, and quality standards across all touchpoints.

Qualifications:

• Deeply tapped into sports culture. You track emerging voices, formats, memes, and conversations across pro, college, and youth sports—and understand how to translate them into a youth sports-centered brand.

• Editorially minded. You think in story arcs, formats, and repeatable content structures—not one-off posts.

• Culturally-minded operator. You know what great looks like—story arcs, pacing, music, caption voice, micro-moments—and can coach creators toward it.

• Collaborative. You’re comfortable working across a matrixed org and translating inputs into actionable content.

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