What are the responsibilities and job description for the Digital Marketing Specialist position at unm?
About UCAM (University Communications and Marketing)
At UCAM, we work hard to showcase UNM’s extraordinary accomplishments, serve the greater UNM community, and work to build national and international awareness of the University. Our team of talented communication, marketing and web professionals welcomes the opportunity to collaborate with all Lobos. We hope to work with you soon!
About Digital Strategy at UNM
We work to create a seamless and authentic digital experience for people who engage with UNM on our web and digital spaces. This work often leads to extensive collaboration with campus partners and the ability to learn quickly and adapt digital marketing and communication principles to the needs we experience in higher education.
About Digital Marketing Specialists
Day-to-day, the Digital Marketing Specialist assumes the hats of data analyst, SEO (and AIO) expert, UI innovator, and PPC project manager. They are tasked with the ability to implement and manage multiple projects both institutionally and across campus within the service center model. They have a responsibility to act as a collaborative support within their team here at UCAM and across campus.
About YOU
You don’t just see yourself as a creative problem solver; you have concrete examples of how you are one. You speak your mind, ask questions, and consider ways to integrate a big-picture strategy into campaigns, web content and data measurements. You find joy in crafting a narrative around data and working with others to support SMART goals. You like to talk about identifying behavior patterns that lead to creative data-driven strategy decisions. You’re ready to teach just as much as you’re always ready to learn. It’s a bonus if you love UNM and the community of Lobos who make it the most unique University in the world.
What you’ll do day-to-day
- Implement pay-per-click campaigns for institutional and creative service clients
- Advise heavily on Search Engine and AI optimizations for web and marketing strategies
- Strategically optimize campaigns
- Recurring reporting on campaign performance and recommendations
- Implementation and troubleshooting data tracking systems
- Correspondence with campus stakeholders and clients
- Provide digital marketing services and guidance to key UCAM partners, including but not limited to UNM Online and the College of Nursing
- Some headline and copywriting
- Advising on the efficacy of multimedia assets with creative production team
- Marketing tasks that support marketers and communicators outside UCAM to uphold the brand style and strategy
- Eligible for one to two remote workdays per week upon successful completion of the six-month probationary period.