Assistant Director of Admissions

Since 1906, UWG has been home to those who are eager to learn, grow, and advance. Now, nearly 13,000 students from across Georgia, 31 states and 62 countries call UWG home. With 95 undergraduate programs and concentrations, and 35 master's, specialist, and doctoral degree programs, our institution builds capacity to help develop talent pipelines for in-demand industries. Today, we're a regional powerhouse, making an economic impact of more than $633 million in the region and state.

With our main campus in Carrollton (GA) and presences in Douglasville (GA), Newnan (GA), and online, we take pride in working every day to curate a first-choice university by making a difference in the lives of our students, alumni, industry partners, and the communities we serve.
The academic enterprise of the university is organized into our College of Art, Culture, and Scientific Inquiry; College of Education; Richards College of Business; University College; School of Communication, Film, and Media; Tanner Health System School of Nursing; Honors College; Graduate School; UWG Newnan; and our UWG Douglasville Center.

Under the direction of the Director the Assistant Director of Admissions Communications & Marketing is responsible for overseeing, managing, and implementing all communication strategies and tactics including the Admissions website, social media channels, collateral materials, email communications, and phone communications.

The position will develop and manage a comprehensive communication plan to support student recruitment, admission, and enrollment. All communications will target a wide variety of audiences with a primary focus on segmented student populations including students of various ages, education levels, and academic interests, as well as parents of prospective students. The development of these communications may include but is not limited to planning, writing, editing, and implementing communications for all previously mentioned varieties of media.

This position will develop and execute annual integrated communication plans as well as initiative and campaign-level plans and strategies and will assess regularly, track trends, and benchmark against peer and aspirant institutions, as well as industry best practices.
The Assistant Director is also a key member of the integrated team responsible for paid media (digital and traditional) targeting prospective students.

1 -
Plans and strategizes the research, development, management, and execution of internal and external communications within the Office of Admissions, including but not limited to website, social media channels, collateral materials, email communications, and phone communications.

2 -
Develops, executes and evaluates annual integrated communication plans as well as initiative and campaign-level plans and strategies and assesses regularly, tracks trends and benchmarks against peer and aspirant institutions, as well as industry best practices. Determine and monitor ROI of lead generation and assess the overall communication plan performance and make adjustments quarterly. Identifies, develops, and provides reports to divisional leadership on the impact of communication campaigns.

4 -
Manages all Admissions creative, web and marketing projects, including gathering content, managing timelines and submitting forms for projects through University Communications and Marketing. Manages an annual calendar of creative/web projects and ensures deadlines are met. Serves as a key member of the integrated team responsible for paid media (digital and traditional) targeting prospective students

5 -
Utilizes CRM to build and manage communication campaign implementation, monitoring, and optimization

6 -
Leads and supervises the Social Media Graduate Assistant and provides relevant milestones, guidelines, and feedback for continuous improvement.

7 -
Supervises and provides support in the selection, training, and supervision of student assistants for the Admissions Student Leader Communications Team. Strategies to ensure the generation of appropriate tasks and plans for task completion by the student team.

3 -
Collaborates with campus partners to effectively reach targeted groups of prospective students (international/transfer/graduate, etc.) and incorporates them into the overall plan.

Educational Requirements
Bachelor's degree required.

Other Required Qualifications
Bachelor's degree required. 2 years professional experience managing strategic communications is required. Applicants must have the ability to pay close attention to detail and prioritize important responsibilities. Strong interpersonal and communication skills, experience working with diverse groups of people, and the ability to present a positive image for the University are also required. Employee must be able to work independently while functioning as a team member. Applicants must be able to multi-task in a fast-paced office environment. Applicant must also be able to work collaboratively with other Admissions Office staff members as needed.

Required Experience
2 years of professional experience managing strategic communications is required.

Additional Preferred Qualifications
Master's Degree in relevant and/or related field preferred. Prior experience preforming similar job duties in post-secondary education environment is highly preferred. Experience with Banner, Ellucian CRM Rrecuit, and/or other EMS/CRM software is also preferred. Literacy in HTML, CSS, XML, and PHP and prior experience working with large scale communication providers is preferred. Experience managing student employees in an education setting is also preferred.

Preferred Educational Qualifications
Master's Degree in relevant and/or related fields preferred.

Preferred Experience
Prior experience performing similar job duties in a post-secondary education environment is highly preferred. Experience with Banner, Ellucian CRM Recruit, and/or other EMS/CRM software is also preferred. Literacy in HTML, CSS, XML, and PHP and prior experience working with large-scale communication providers is preferred. Experience managing employees in an education setting is also preferred.

$51,800 annually

ABILITIES
Applicants must have the ability to pay close attention to detail and prioritize important responsibilities. Strong interpersonal and communication skills, experience working with diverse groups of people, and the ability to present a positive image for the University are also required. Employees must be able to work independently while functioning as a team member. Applicants must be able to multitask in a fast-paced office environment. Applicants must also be able to work collaboratively with other Admissions Office staff members as needed.

KNOWLEDGE
Contribute to budget planning and expense tracking related to communication activities and processes as well provide forecasting reports to senior leadership when necessary. Manages Admissions' marketing and communications budget.

Position makes decisions regarding outbound communications to the public. Decisions made may impact enrollment, student retention, and results of communication efforts. Editorial decisions regarding communications may result in misinformation being spread to the public. The position also assists in making budgetary decisions regarding paid media and advertisements. Errors in these decisions may impact budget management.

SKILLS
The Assistant Director of Admissions Communications and Marketing supervises the Social Media Coordinator Graduate Assistant and the Student Leader Communications Team. The Assistant Director also provides assignments and guidance to a freelance copywriter.

Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with the University of West Georgia, as determined by the University of West Georgia in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

The University of West Georgia is an equal employment, equal access, and equal educational opportunity, and affirmative action institution. It is the policy of the University of West Georgia to recruit, hire, train, promote and educate persons without regard to race, color, national or ethnic origin, age, disability,
gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and
federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246,
and Rev. Proc. 75-50