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Assistant Athletics Director for Marketing & Fan Experience

University of South Carolina
Columbia, SC Full Time
POSTED ON 7/23/2026
AVAILABLE BEFORE 8/21/2026
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The Assistant Athletics Director of Marketing & Fan Experience position assists in the development and execution of marketing, fan engagement, attendance growth, and revenue generation initiatives that support the University of South Carolina Athletics Department. The Assistant Athletics Director works collaboratively across the department to enhance the Gamecock Athletics brand, elevate the fan experience, drive ticket sales and attendance, and create innovative opportunities for revenue growth.

The Assistant Athletics Director serves as the primary marketing contact for baseball and serves as the department’s secondary football marketing lead. This position will direct the department’s mascot program, serves on departmental committees related to revenue generation and brand development, and help lead the creation and implementation of new revenue-generating events and fan engagement opportunities.

Minimum Qualifications: Requires a bachelor’s degree in a job related field and 4 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Preferred Qualifications: Master’s degree in sport management, business administration, marketing, communications, or a related field and seven (7) years of progressively responsible experience in a related field. Experience working in NCAA Division I intercollegiate athletics, preferably at the Power Four level. Experience with strategic planning and departmental operations.The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Salary.com Estimation for Assistant Athletics Director for Marketing & Fan Experience in Columbia, SC
$55,890 to $80,593
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