Marketing Data Analyst

Title: Marketing Data Analyst

Department: Marketing

Reports To: Chief Marketing Officer

Job Grade: 11

FLSA: Non-Exempt Last Modified: 11/21/2025

It's a Job ... Only Better!

At UKFCU, we're more than a Credit Union - we're a community, and we've been proudly serving our members since 1937! As a rapidly growing, not-for-profit organization, we're dedicated to making a real difference in the lives of our members and employees alike. If you're looking for a workplace where you can grow, make an impact, and have fun while helping others, UKFCU is the place for you!

Why This Role Matters

The Marketing Data Analyst owns and manages digital member communication platforms and drives measurable outcomes across key marketing channels. From onboarding to cross-selling, this role leverages data to deepen engagement, optimize journeys, and align messaging with member needs. This position blends strategy, analytics, and marketing execution - all while ensuring compliance and performance tracking in a fast-paced, collaborative environment.

What You'll Do

Digital Strategy & Channel Management

• Manage core digital marketing platforms and communication channels to support lead generation, cross-sell efforts, and account growth.
• Drive measurable increases in applications, product adoption, products per household, and member engagement.
• Design and manage member journey maps that illustrate key conversion pathways across digital touchpoints.

Data Analytics & Personalization

• Evaluate member data to understand behaviors, segment needs, and opportunity areas.
• Utilize identified key persona groups to drive personalized messaging through targeted channels.
• Develop and manage automated campaigns (e.g., onboarding, engagement) that deliver personalized, relevant messaging.
• Use analytics tools to track member journeys, test messaging, and report on conversion performance.
• Deliver regular reporting and help build dashboards to monitor real-time KPIs.

Message Delivery & Optimization

• Identify next-best product opportunities by segment and tailor communications accordingly.
• Leverage A/B testing and UX best practices to optimize content, messaging, and delivery timing.
• Translate complex data into actionable strategies that enhance the member experience and drive business outcomes.

Innovation & Platform Evaluation

• Evaluate new tools, vendors, and channels to improve digital member communication and personalization.
• Partner with internal stakeholders to pilot emerging technologies and optimize existing processes.
• Ensure all marketing activity aligns with data privacy regulations, compliance standards, and internal governance protocols.

Creative Development & Content Personalization

• Develop hyper-personalized messaging that clearly communicates value propositions aligned to member segments, behaviors, and needs.
• Collaborate with graphic designers and the wider creative team to shape campaign concepts, visual assets, and layout.
• Ensure messaging consistency and brand alignment across all relevant marketing platforms.
• Contribute to the testing and refinement of creative elements-including copy, design, and CTAs-to improve engagement and conversion.

Who You Are

Experience & Education

• 3-5 years of relevant experience in data-driven marketing, personalization, or digital engagement.
• Bachelor's degree in Marketing, Data Analytics, Business, or a related field preferred.
• Familiarity with financial institution sales funnels or non-transactional engagement strategies.

Skills & Strengths

• Strong understanding of A/B testing, segmentation, and UX best practices.
• Proficiency in Google Tag Manager, marketing attribution techniques, and journey mapping.
• Ability to interpret complex data and translate insights into marketing recommendations.

Key Traits

• Analytical, detail-oriented, and results-driven.
• Strong collaborator with cross-functional teams, especially marketing, analytics, and compliance.
• Innovative thinker with a proactive approach to optimizing member engagement strategies.

What's in It for You?

• Competitive salary and industry-leading benefits.
• Opportunities for professional growth and leadership development.
• A chance to make a lasting impact on our members and the organization's future.

Legalese

Equal Opportunity Employer
UKFCU is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.

At-Will Employment
Employment with UKFCU is deemed "at-will," which means that either you or the company may terminate the employment relationship at any time, with or without cause or notice, unless otherwise provided by law.

Physical and Cognitive Demands
This role requires a blend of physical activity and mental focus to effectively perform its essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role. Key physical activities include sitting, standing, walking, and occasional lifting (up to 25 pounds). You'll also use your hands for various tasks, reach with your arms, and engage in conversations. Vision requirements include the ability to focus, perceive depth, and distinguish colors. Cognitive abilities essential for this role include judgment, auditory perception, memory, reasoning, and occasional persuasion.

Work Environment
You'll primarily work indoors in a comfortable, climate-controlled office setting. The noise level is typically moderate, ensuring a focused yet dynamic work environment. Reasonable accommodations will be provided as needed to support an inclusive workplace.

This job description provides a general overview of the responsibilities and expectations for this role. It is not a comprehensive list of tasks, and employees may be asked to take on additional duties to support team success.

This position allows for an optional hybrid work arrangement which includes a combination of both in-office and remote work arrangements. (Maximum of two days remote, three days in-office). To be eligible for the program, employees must complete a minimum of 90 days of continuous, regular employment, be in good standing, and submit a formal hybrid work application prior to being eligible for hybrid work, pending supervisor approval. Work schedules will be established by the employee's supervisor according to business needs. Working locations and schedules may be altered at management discretion.