Group & Event Sales Manager - Universal Kids Resort

JOB SUMMARY:

Responsible for developing and effectively soliciting new sales prospects as well as former clients for the purpose of selling group sales, events, tickets, teambuilding activities and meetings to achieve business and financial objectives for Universal Kids Resort (UKR) through sales volume. Responsible for the execution of negotiated contracts, marketing plans, product training for clients, front-line travel agents and attending any travel shows or conferences. Partners closely with Revenue Operations and Operations to ensure the execution of group and event sales meets client’s desired experience and expectations. A key part of this role includes driving hotel occupancy through group bookings, conventions, and packaged experiences that integrate lodging with event and park offerings.

JOB RESPONSIBILITIES:

• Develops, solicits and negotiates group bookings through direct outreach, special promotions, lead follow up, networking, and engagement with professional associations and memberships to achieve objectives for sales volume and revenue. Consistently meets and exceeds established group and event sales goals and key performance metrics. Assists in the development of sales plans, resort-wide, theme park or hotel sales initiatives and group sales collateral.
• Drives hotel occupancy by packaging room blocks with special events and park access, team building activities and meal options. Negotiates group rates in alignment with Revenue Management strategies to maximize occupancy and Average Daily rate (ADR). Develops partnerships with corporate planners, destination marketing campaigns, and convention bureaus to secure hotel and event business. Maintains close communications with Hotel Operations and convention services to ensure smooth execution of groups stays and meetings.
• Promotes Universal Kids Resort services, including the theme park and hotel, to prospective customers by conducting tours of the facilities. Drives group sales by proactively seeking sources of new business and maintaining strong relationships with existing accounts, following up to generate repeat business, new leads, and referrals. Partners with key UDX Marketing & Sales teams to support cross-departmental initiatives.
• Prepares custom sales proposals and negotiates service contracts to reflect the requirements of the prospective clients. Negotiates rates and prices for each individual group based on client needs, the marketplace and value of business. Collaborates across UKR divisions to ensure a seamless and successful event execution.
• Creates, manages, and distributes reports to effectively communicate sales data and insights. Utilizes Salesforce for lead generation, account management and tracking sales activity. Effectively manages the sales cycle including lead generation, contracting, execution and follow-up.
• Maintains resort knowledge throughout the theme park and hotel and continues to be well-versed in all Universal Kids Resort product offerings, procedures, and policies. Stays informed about industry trends, competitive offerings, and emerging event technologies. Participates in ongoing training, internal briefings, and product updates to ensure accurate and current knowledge is applied in all client interactions.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.
  
  

SUPERVISORY RESPONSIBILITY:

• Individual Contributor
  
  

ADDITIONAL INFORMATION:

• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
  
  

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Exceptional communication and presentational skills.
• Technical acumen to effectively navigate point-of-sale and CRM systems including Salesforce, Delphi/Amadeus (Space Management/BEO), and Horizon/SAP POS/ticketing system is desirable.
• Knowledge and experience working in Frisco, Dallas, and surrounding areas hospitality and/or event industry is preferred.
• Exhibits sound judgement and confidence in making decisions that will impact the business.
• Proficient in Microsoft Office, including Word, Excel, PowerPoint, Teams and Outlook.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.
  
  

EDUCATION:

• Bachelor’s degree in Business, Sales, Hospitality or related field is required.
  
  

EXPERIENCE:

• 3 years of experience in hospitality sales is required, experience with group sales and/or Frisco market is preferred; or equivalent combination of education and experience.
  
  

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Kids Resort via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Kids Resort HR/Recruitment will be deemed the sole property of Universal Kids Resort. No fee will be paid in the event the candidate is hired by Universal Kids Resort as a result of the referral or through other means.

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Universal Kids Resort is an equal opportunity employer. Universal elements and all related indicia TM & © 2026 Universal Studios. All rights reserved. EOE.