What are the responsibilities and job description for the Director, E-Commerce position at Universal Nutrition?
Job Overview:
Universal Nutrition is on the hunt for a highly experienced Director, E-Commerce to lead our content strategy and execution across all e-commerce platforms for our flagship brand, ANIMAL. We’re looking for someone with extensive experience in the consumer packaged goods (CPG) space, who has a proven track record of driving content initiatives that build brands, create buzz, and resonate deeply with audiences. You’ll be responsible for not only creating content but shaping how ANIMAL connects with both hardcore athletes and new audiences as we scale. This role is ideal for someone who can bring deep industry expertise, strategic thinking, and a passion for fitness and nutrition.
Key Responsibilities:
- Lead Content Strategy: Own the full content strategy across all channels, ensuring it aligns with ANIMAL’s overarching business objectives, including expanding our audience while maintaining the integrity of the brand. You'll design a roadmap for how content can drive consumer loyalty, brand equity, and sales.
- Creative Vision & Brand Storytelling: Elevate ANIMAL’s brand narrative, ensuring it reflects our legacy while also appealing to a broader fitness community. Craft compelling stories that engage both our core audience of hardcore athletes and new consumers just discovering the brand.
- Campaign Leadership: Work alongside the brand, creative, and product teams to spearhead large-scale campaigns, including new product launches, key brand moments, and quarterly tent pole events. You’ll ensure content seamlessly integrates with our broader marketing initiatives.
- Cross-Channel Execution: Create and oversee the execution of platform-specific content strategies (social, web, email, retail, etc.), ensuring consistency in messaging and tone. You’ll be responsible for crafting content that maximizes engagement, conversions, and brand awareness.
- Team Leadership & Collaboration: Guide junior content creators and collaborate closely with athletes, ambassadors, influencers, and external partners. Your ability to lead cross-functional teams and ensure alignment on messaging will be critical.
- Data-Driven Insights & Optimization: Utilize data to inform content decisions and adjust strategies in real time. Track and report on content performance, making recommendations to optimize future campaigns based on insights and market trends.
- Innovative Content Formats: Stay at the forefront of content trends, experimenting with new formats, platforms, and technologies to ensure ANIMAL remains an industry leader in content innovation.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field from a top university.
- 7-10 years of experience in content strategy, digital marketing, or brand management, preferably in the CPG space with a deep understanding of performance/sports nutrition.
- Proven success leading content teams, managing complex campaigns, and developing innovative, audience-centric content strategies.
- Expertise in leveraging data and consumer insights to drive content decisions, with a strong metrics-driven approach.
- Exceptional writing, editing, and storytelling skills, with the ability to translate business objectives into engaging, on-brand content across platforms.
Preferred Skills:
- Extensive experience in the CPG industry, with a track record of shaping content strategies for high-growth brands.
- Strong leadership skills with experience managing cross-functional teams and collaborating with athletes, influencers, or ambassadors.
- High proficiency in SEO, content marketing, social media platforms, and performance analytics tools (Google Analytics, SEMrush, etc.).
- A strong personal connection to fitness and performance nutrition, with an understanding of peformane-driven athlete culture.
Why Join Us:
This is an opportunity to lead content at one of the most iconic names in performance nutrition. At Universal Nutrition, you’ll be empowered to help shape the future of the ANIMAL brand, creating content that resonates with an evolving audience while staying true to our roots. We’re looking for a strategic thinker and a natural leader to take our content to the next level.