What are the responsibilities and job description for the Marketing Strategist of MDU position at Uniti Group Inc.?
Uniti is a premier insurgent fiber provider dedicated to enabling mission-critical connectivity across the United States.
With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses.
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About The Role
The Marketing Strategist – MDU will help drive growth in Kinetic’s multi-dwelling unit and multi-tenant environment segment by supporting marketing strategies that increase fiber penetration and strengthen market execution in targeted communities. This role aligns with Kinetic’s broader priorities of building fiber, selling fiber, improving customer loyalty, and increasing efficiency across the business. This position will work within a modernized marketing organization focused on more sophisticated growth strategies, including segmentation of the footprint to prioritize high-value areas with lower competitive intensity and greater opportunity to win new customers for life.
What You’ll Do:
Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%
Equipment Used in Job Performance: Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier
The starting compensation range for this job is $112,600 to $140,800.
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Our Benefits
Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.
Notice to Non-U.S. Citizens:Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or email CORP.HRlegal@uniti.com as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.
Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.
With a steadfast commitment to customer service, operational excellence, and superior network capabilities, Uniti builds, operates and delivers critical fiber-based communications services to connect and empower people and businesses.
_________________________________________________________
About The Role
The Marketing Strategist – MDU will help drive growth in Kinetic’s multi-dwelling unit and multi-tenant environment segment by supporting marketing strategies that increase fiber penetration and strengthen market execution in targeted communities. This role aligns with Kinetic’s broader priorities of building fiber, selling fiber, improving customer loyalty, and increasing efficiency across the business. This position will work within a modernized marketing organization focused on more sophisticated growth strategies, including segmentation of the footprint to prioritize high-value areas with lower competitive intensity and greater opportunity to win new customers for life.
What You’ll Do:
- Act as the subject matter expert on Kinetic’s MDU offerings, buyer needs, and leasing and development phases; advise teams on product-market fit, positioning, and channel strategies.
- Maintain a deep understanding of the MDU marketplace and competitive landscape; synthesize market trends, competitor moves, and feedback (property owner and residents) into actionable guidance.
- Provide input to property value proposition based on market dynamics, competitive benchmarking, and performance data.
- Partner with analytics team to leverage performance data to guide property and resident acquisition strategies.
- Serve as the GTM architect supporting brand by defining the strategic foundation: value added services, product differentiation, rate structures.
- Cross-functional collaboration with other teams to align business objectives
- Synthesize research, performance insights, and functional owner input into actionable recommendations
- Act as a strategic partner across functions to help prioritize opportunities
- Define the target property profiles and key decision makers for all MDU marketing initiatives.
- Translate technical fiber specs into property value and residential experience propositions to inform brand messaging and creative.
- Develop high-touch B2B2C marketing frameworks that address the dual-audience nature of MDUs (property owners/residents)
- Advanced analytical skills; fluency in Excel/Sheets, plus experience with BI tools (e.g., Tableau, Power BI) and CI platforms (e.g., AlphaSense).
- Strong business acumen and the ability to link competitive findings to financial outcomes.
- Exceptional verbal and written communication skills; proven storyteller who can simplify complexity for executive audiences.
- Proven ability to lead cross-functional projects, juggle multiple priorities, and deliver under tight timelines.
- Comfort with ambiguity and a bias toward action.
- Occasional travel for conferences, field research, or stakeholder workshops.
- Bachelor’s degree and 8 years of professional experience, OR 12 years of directly related professional experience, OR an equivalent combination of education and experience.
- 3–5 years dedicated to competitive intelligence, strategy, pricing, or related functions.
- Demonstrated success building or elevating CI programs that have measurably influenced pricing, product, or go-to-market decisions.
Audio Visual Needs - Hearing: Continuously: 67-100%| Near Vision: Continuously: 67-100% | Far Vision: Occasionally: 0-33% | Peripheral Vision: Occasionally: 0-33%
Equipment Used in Job Performance: Computer, Printer, Fax, Telephone, Basic Office Supplies, Copier
The starting compensation range for this job is $112,600 to $140,800.
_________________________________________________________
Our Benefits
- Medical, Dental, Vision Insurance Plans
- 401K Plan
- Health & Flexible Savings Account
- Life and AD&D, Spousal Life, Child Life Insurance Plans
- Educational Assistance Plan
Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.
Notice to Non-U.S. Citizens:Uniti, as a holder of licenses granted by the Federal Communications Commission, is required to notify and to obtain approval from federal regulatory agencies prior to granting certain system/network access to any non-U.S. citizen personnel. Offers of employment extended to non-U.S. citizens are contingent upon receiving the requisite approval from agencies overseeing compliance. Non-U.S. citizens are required to provide Uniti with the personal identifying information required to obtain the necessary approval prior to accessing certain systems and/or Uniti’s network. If you are not a U.S. citizen, please notify your recruiter or email CORP.HRlegal@uniti.com as soon as possible for information on Uniti’s foreign personnel disclosure and approval requirements.
Notice to Applicants: Depending on the position and its job functions, offers of employment may be contingent upon successful completion of certain pre-employment screenings, including but not limited to drug-screen, motor vehicle records check, or other pre-employment screening. All such screenings will be conducted by an external third-party with the Candidate’s written consent and in accordance with federal and state law. Refusal to authorize or submit to a required pre-employment screening may disqualify the candidate from employment. Any misrepresentation during the application or interview process may result in denial of employment, withdrawal of offer, or termination.
Salary : $112,600 - $140,800