Digital Marketing Coordinator

Company: United Olive Oil Company

Location: 45 Broadway, NY NY 10006

Compensation: $60k annually (based on experience)

About United Olive Oil Company:

United Olive Oil Company represents a portfolio of premium Italian and Sicilian olive oil brands known for their authenticity, craftsmanship, and heritage. With generations of expertise in olive cultivation and production, we bring the rich flavors and traditions of Italy and Sicily to tables across the world.

We’re growing our team and seeking a Digital Marketing Coordinator to lead our organic social presence, influencer partnerships, and digital storytelling efforts.

About the Role:

This role will oversee all aspects of United Olive Oil Company’s social media channels and influencer program — helping shape how our brands connect with consumers online. You’ll collaborate with internal teams, agencies, and creators to plan and produce content that celebrates the craft, culture, and culinary inspiration behind our products.

You’ll also play a hands-on role in photo and video shoots, trade show participation, and day-to-day content planning — ensuring our digital presence reflects the company’s authentic roots and creative vision.

Key Responsibilities:

• Manage and grow all brand social media channels, including Instagram, TikTok, Facebook, LinkedIn, and Pinterest.
• Develop and execute a social content calendar aligned with seasonal priorities, product launches, and brand storytelling.
• Work with creators and agencies to build and manage an influencer program, including outreach, contracts, gifting, and campaign coordination.
• Support and coordinate photo and video shoots — from pre-production logistics to on-set assistance and post-production asset management.
• Attend and assist with trade shows and brand events, capturing content and supporting brand visibility.
• Manage content library, overseeing all visual assets.
• Engage with our online community, responding to messages and comments in line with brand voice.
• Collaborate cross-functionally with marketing, sales, and creative teams to ensure consistent messaging across platforms.
• Track and analyze social performance metrics, reporting insights and recommending ways to improve engagement and growth.
• Stay current on industry trends, cultural moments, and platform updates, bringing creative ideas to keep our content fresh and relevant.
• Collaborate cross-functionally with marketing, sales, and creative teams to ensure brand consistency and alignment across all digital channels.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–6 years of experience in social media or digital marketing, ideally within the CPG, food, or lifestyle industries.
• Proven experience managing brand social channels and developing influencer partnerships.
• Strong content sensibility — comfortable working on shoots and collaborating with creative teams.
• Excellent organizational and communication skills; able to juggle multiple projects and deadlines.
• Familiarity with social media analytics tools and best practices.
• A passion for Italian food, storytelling, and authentic brand building.

Why Join Us:

• Be part of a company with deep Sicilian and Italian roots and a growing digital presence.
• Opportunity to shape the voice and visual identity of beloved olive oil brands.
• Collaborative, entrepreneurial team culture.
• Competitive salary ($75,000–$85,000) and benefits package.
• Travel opportunities for trade shows, events, and shoots.

To Apply:

Please send your resume, a brief cover letter, and any examples of social content or influencer campaigns you’ve managed to Leigh@Unitedoliveoil.com