Marketing and Communications Manager

Position: Marketing and Communications Manager

Organization: United Contractors (UCON)

Location: Anaheim, California

UnitedContractors.org

UCON is seeking a Marketing and Communications Manager to help bring more structure, consistency, and IMPACT to how we reach and communicate with our members, potential members, and the broader industry. This is not a role for someone who wants to “manage the brand” from a distance. It is a hands-on leadership role for someone who can organize moving pieces, sharpen execution, support multiple departments, and help translate UCON’s value into clear, useful, timely communication that delivers impact and drives our brand influence across all levels. The right person will help UCON communicate more effectively across roles, regions, and member companies, especially as we work to deepen engagement and build stronger visibility across California.

About UCON

United Contractors is a powerful, high-impact trade association representing over 800 union-signatory construction and associated firms across California. We exist to empower, advocate for, and support California’s union contractors. We are relentlessly committed to serving the needs of our members—while building the next generation of industry leaders.

Our Vision: To be the most trusted and transformational construction organization in the nation.

UCON Values

Our values set us apart and fuel our work as individuals and as a team. We take them seriously. If you share these values, you’ll thrive here.

Authenticity: The courage to be unapologetically different, genuine and bold

Credibility: Unparalleled reliability, trust, and time-tested expertise

Compassion: Motivated by care, intention, and the desire to serve – we go beyond for our members

Integrity: Absolute accountability and transparent decision-making

Drive: We act with grit, urgency, and relentless determination

At UCON, we don’t do politics, egos, BS or bureaucracy.

If the values above feel like a description of who you are, and the mission feels motivating to you, you’ll fit right in and thrive at UCON and in this uniquely important role.

Why Work at UCON?

At UCON, your work has meaning—real, measurable, lasting impact. Our team culture is high-performing and high-trust. We invest in people who care deeply, move purposefully, and act boldly in service of others.

Here’s what you can expect:

• A smart, driven, and (mostly) humble team that respects and supports each other.
• A resultsdriven group of individuals, from top to bottom, that genuinely enjoy their work and each other. We have fun along the way!
• Leadership that’s accessible, human, and genuinely invested in your success.
• Missionaligned, memberfocused work that drives realworld change for our industry and our membership.
• Competitive salary and benefits, a hybrid work environment, and a commitment to professional growth.
  
  

Position Overview

This role exists to expand the internal marketing and communications function for UCON. UCON needs a leader who can create order across departments, improve coordination of communications, and help our team tell the UCON story with more confidence, creativity, and consistency.

This person will help UCON:

• Create and manage a centralized communications strategy
• Support consistent tone, messaging, and visual standards across teams
• Improve memberfacing communication planning across departments
• Strengthen internal systems for content, campaigns, and outreach
• Coordinate with outside partners to carry the strategy into execution
• Strengthen member contact depth and rolebased communications over time
• Support leadership visibility, program promotion, and member engagement
  
  

Key Responsibilities:

• Lead internal marketing and communications coordination
• Build and manage UCON’s centralized communications calendar across departments
• Create structure for campaigns, email communications, program promotion, announcements, and member touchpoints
• Coordinate with internal teams so communications are timely, aligned, and not duplicative
• Help leadership prioritize what needs to be said, when, and to whom
• Manage member communications and content execution
• Oversee daytoday execution of email marketing, digital communications, social content planning, and memberfacing messaging
• Work with internal staff and external partners to develop and deploy content that supports UCON’s priorities
• Ensure communications reflect different member needs across executives, project managers, HR, safety, field leadership, administrative staff, and emerging leaders.
• Strengthen communication systems and internal usability
• Help implement practical templates, workflows, and standards so nonmarketing staff can communicate consistently
• Build simple internal processes for project intake, message development, approvals, and production
• Improve continuity between departments including Engagement, Member Experience, Government Relations, Labor Relations, and Operations
• Support internal adoption of voice and tone guidance and brand tools
• Support role-based and region-aware communications
• Help UCON move toward smarter segmentation by role, region, and member interest
• Partner with the appropriate internal and external teams to improve contact strategy and member outreach over time
• Support stronger Southern California visibility and relevance through localized communications, leadership visibility, and more balanced storytelling, an area repeatedly identified as a growth need.
• Manage external partners and internal execution
• Serve as the daytoday internal lead for marketing and communications coordination with agency and contract partners
• Translate strategy into internal action plans, deadlines, deliverables, and followthrough
• Help make sure external work is implemented, used, and sustained inside UCON
• Support program and organizational visibility
• Support communications for leadership development, professional education, events, advocacy, and member engagement efforts
• Help elevate UCON’s strongest differentiators, including contractorled governance, direct problemsolving, labor expertise, leadership development, and trusted peer access. Those are central to UCON’s positioning in the playbook and competitive analysis.
• Work with leadership to present progress and outcomes clearly to the board
  
  

Ideal Candidate Profile

You don’t need to come from the construction industry. But you do need to know how to operate in an environment where things move fast, and people expect results.

Required Qualifications

• 25 years of experience in marketing, communications, content strategy, member engagement, or related leadership roles
• Experience building or leading communications systems across multiple stakeholders or departments
• Strong writing and editing skills with the ability to shift tone depending on audience
• Experience managing email communications, campaign planning, content calendars, and partner coordination
• Strong project management ability and followthrough
• Familiarity with CRM or marketing automation platforms, especially from a communications planning perspective
• AI literacy and the ability to work with CoPilot, Claude, Adobe etc.
• Demonstrated skills in Social Media strategy and brand building
• Comfort working in a fastmoving, relationshipdriven environment
• Ability to take a strategy and turn it into an operational plan
  
  

Preferred Qualifications

• Experience in successful associations, professional services, advocacy organizations, or memberbased environments
• Experience working with executive leaders and boards
• Experience with rolebased segmentation, member journeys, or audiencespecific messaging
• Experience working with internal teams plus outside agencies or consultants
  
  

You Are a Good Fit for UCON if You Are:

• Hungry enough to build something strong
• Humble enough to work across departments without ego
• Smart enough to see both the strategic and practical side of the work
• Direct, organized, and comfortable around strong personalities
• Able to bring structure without becoming bureaucratic
• Committed to helping people
  
  

Pay Range: $130,000 - $160,000

UCON values diversity and is looking for extraordinary employees of all backgrounds! We are proud to be an equal-opportunity employer.

Please include with your resume a brief statement of interest. In your statement, tell us why this role—and UCON—feels like the right fit for you. Include what you see as your unique superpowers that make you a great potential fit for UCON and this important role. it.