What are the responsibilities and job description for the VP Marketing position at Unison Bank?
Summary/Objective
The Unison Bank Marketing Department is responsible for managing the organization’s brand, providing insight and guidance, generating and managing relationships and supporting growth.
The VP Marketing is responsible for maintaining and strengthening Unison Bank and its brand, in addition to developing and implementing effective marketing strategies to support growth of the bank and promote its image in the communities we serve. This role is also responsible for guiding and building up a strong, efficient and reliable Marketing team.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions including, but not limited to:
- meets with applicable personnel to develop marketing plans and market analysis; works and supports all Unison Bank departments with event and communication needs
- develops marketing strategies and campaigns for internal and external purposes; reviews and interprets market research along with customer bank trends to provide input for campaigns; creates, implements and measures the success of advertising and promotion activities
- oversees the creation and maintenance of marketing content and collateral
- ad creation (print, web and radio), sponsorships, public relations, photography, website/intranet development and maintenance; ensures that the brand is reflected and maintained; supports branch signage needs
- manages email marketing system by uploading lists, creating content, scheduling and coordinating automation needs
- creates branding opportunities customized to the communities we serve; coordinates customer events, promotions, campaigns and local events
- maintains and develops great relationships with customers and employees
- oversees the ordering and execution of promotional items, gifts and imprint-able items
- oversees social media platforms and provides interaction and responses as needed
- assists with development and enhancement of electronic platforms
- stays up to date with current technologies and trends in social media, design tools and applications; and monitors/investigates industry trends to enhance product development
- works with Compliance department to ensure regulatory, internal policy and audit/compliance requirements are met for marketing collateral
- develops and maintains the marketing budget; responsible for tracking invoices/expenses against the budget
- coordinates/selects vendors and services for execution of marketing strategies
- assists department managers with the education and training of staff on procedures for fully developing customer relationships with all products and services
- participates in senior management meetings as necessary; sits on the Information Technology Steering Committee
Supervisory Responsibility
This position has supervisory responsibilities.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, DSLR camera, laminators and paper guillotines.
Physical Demands
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times.
Position Type/Expected Hours of Work
Full-time, benefited position working 80 hours every two-week pay period. Days of work are Monday – Friday with hours of 8 a.m. to 5 p.m.; however, some events may require event and/or weekend work.
Travel
Moderate.
Preferred Knowledge, Skills & Experience
- strong knowledge of web structure; WordPress website & SharePoint experience
- strong communication, organizational and leadership skills
- excellent analytical skills
- strong prioritization, organization and project management skills
- ability to work independently, as well as in a team environment and be able to coach team members
- flexible and embrace change
- proficient in AP style
- experience in photography/videography
- proficient with Microsoft Office Suite & Adobe Creative Suite
Required Education and Experience
Bachelor’s degree in marketing, business, communications or related field; or 3 to 5 years of equivalent experience; or an acceptable combination of education and experience. Must have 2 years of marketing development and social media experience, as well as 2 years of experience in the financial industry or an understanding of banking principles.
AAP/EEO Statement
Unison Bank is an equal opportunity employer.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice