Marketing Specialist

Overview

Florida Woman Care Laboratory is seeking a dynamic and strategic Marketing Specialist to elevate the visibility, reputation, and impact of our laboratory services. This role is central to promoting the laboratory’s commitment to quality, excellence, and innovation, not only within the lab but also across our network of clinical affiliates. The Marketing Specialist will develop and execute marketing initiatives that strengthen patient engagement, support our clinical partners, and maintain our digital presence.

Responsibilities

• Brand & Reputation Management:Promote the laboratory’s culture of quality and excellence through campaigns that highlight clinical accuracy, patient safety, and innovative testing solutions.
• Affiliate Engagement:Collaborate with clinical partners to develop marketing programs, educational materials, and resources that support adoption and utilization of laboratory services.
• Patient-Facing Marketing:Create compelling content and assets (digital and print) that explain testing options, benefits, and results to patients, enhancing patient understanding and trust.
• Digital Marketing & Online Presence:Manage the laboratory’s website, social media, and other digital platforms to maintain relevance, drive engagement, and support patient education.
• Content Creation:Develop marketing collateral including brochures, newsletters, case studies, videos, presentations, and infographics that reinforce our lab’s value proposition.
• Analytics & Reporting:Track marketing initiatives, monitor engagement metrics, and provide actionable insights to continuously improve marketing effectiveness.
• Cross-Functional Collaboration:Partner with clinical teams, lab staff, and corporate marketing to align messaging and initiatives with overall organizational goals.
  
  

Qualifications

• Bachelor’s degree in marketing, Communications, or related field; advanced degree preferred.
• 3–5 years of experience in healthcare marketing, with a preference for laboratory or clinical services experience.
• Strong understanding of healthcare regulations, patient privacy, and ethical marketing practices.
• Proven ability to create engaging content for both professional and patient audiences.
• Proficiency in digital marketing tools, social media management, website CMS, and analytics platforms.
• Excellent communication, presentation, and project management skills.
• Creative, proactive, and able to work independently as well as collaboratively.
  
  

We’re here for you—both personally and professionally.

Our benefits are designed to support you and your family at every stage of life. From health and wellness to financial security and career growth, we offer a comprehensive package to help you thrive.

Here’s a look at what we offer:

• Health Coverage
  
  

Medical, dental, and vision plans, fertility benefits, and supplemental insurance options.

• Paid Time Off
  
  

Vacation, personal days, and paid holidays to help you recharge.

• Financial & Retirement Planning
  
  

401(k) with employer contribution, plus Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs).

• Income Protection
  
  

Short- and long-term disability, paid parental leave, basic life insurance, and optional additional coverage.

• Wellbeing Support
  
  

Employee Assistance Program, commuter benefits, pet insurance, and identity theft protection.

• Professional Development
  
  

Opportunities and resources to support your career growth.