Director - Negotiated Media

Underscore Marketing is an agency providing nimble, data-driven media solutions and best-in-class analytics that empower life sciences brands to work smarter in reaching patients, caregivers, HCPs, and payors. With team members located throughout the US and the world, Underscore prides itself on its core values of Confident Leadership, Top-Notch Expertise, Mindful Innovation, Cross-Functional Collaboration, and Assuming Positive Intent.

The Director of Negotiated Media will oversee all aspects of media buying and execution for endemic media campaigns (i.e., non-performance media). This role is pivotal in driving the organization's media initiatives, ensuring alignment with overall marketing goals, and maximizing ROI on media investments. This role reports to the Senior Director of Negotiated Media.

The is a Remote Work From Home position.

Key Responsibilities

• Develop and implement comprehensive media buying strategies that align with the company's marketing objectives and brand vision
• Mentor and develop a high-performing media buying and execution team, fostering a culture of collaboration and continuous improvement. The execution team is based in Krakow, and the Director must be comfortable working with a global team
• Manage the media budget, ensuring effective allocation of resources across various channels while maximizing return on investment
• Establish and maintain strong relationships with media vendors, negotiating contracts and ensuring favorable terms.
• Oversee the execution of media campaigns across multiple platforms (digital, print, broadcast, etc.), ensuring timely delivery and adherence to quality standards
• Analyze campaign performance metrics, providing insights and recommendations for optimization and future strategies
• Work closely with strategy/planning, client services, and project management to ensure cohesive messaging and effective campaign execution
• Stay updated on industry trends, audience insights, and competitive landscape to inform media strategies and tactics
• Prepare and present regular reports to senior management on media performance, budget utilization, and strategic recommendations
  
  

Skills And Qualifications

• Bachelor's degree in marketing, Business, Communications, or a related field
• 7 years of experience in media buying.
• Experience with traditional media channels (e.g., TV, radio, outdoor) is highly valued
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent negotiation and relationship management skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Comfortability with working with a global team.
  
  

Underscore Marketing is an equal-opportunity employer. We believe that innovation is born out of diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.