What are the responsibilities and job description for the Digital Marketing and Lead Generation Manager position at Ultimate Technologies Group?
The Company
Ultimate Technologies Group (UTG) has been ranked by its people as a Best Place to Work for each year it has been in business. This year marks the 8th consecutive year we've earned this recognition, while 2025 marked the first time UTG made it to the top of the list as the #1 Best Place to Work in Indiana for Small & Medium sized companies. Headquartered in Fishers, IN (just north of Indianapolis), UTG is a service-focused commercial audio-visual and information technology services company that provides global virtual communication and collaboration solutions. UTG designs, installs and services its clients wherever they are in the world. We are a super-fast-growth company that hires the best talent - a mix of high technical and interpersonal skills. Our team members receive stock ownership, above-market pay, comprehensive benefits including medical, dental, 401K with match, and the opportunity for extensive personal and professional growth. Visit us at https://www.linkedin.com/company/ultimatetechgroup/
The Role
The Business Development and Digital Marketing Leader drives revenue by combining strategic, high-value client acquisition with digital brand positioning. They are responsible for merging marketing efforts with sales goals to accelerate growth.
Responsibilities
Digital Marketing
The successful candidate should have some or all of the following experiences and qualifications:
Ultimate Technologies Group (UTG) has been ranked by its people as a Best Place to Work for each year it has been in business. This year marks the 8th consecutive year we've earned this recognition, while 2025 marked the first time UTG made it to the top of the list as the #1 Best Place to Work in Indiana for Small & Medium sized companies. Headquartered in Fishers, IN (just north of Indianapolis), UTG is a service-focused commercial audio-visual and information technology services company that provides global virtual communication and collaboration solutions. UTG designs, installs and services its clients wherever they are in the world. We are a super-fast-growth company that hires the best talent - a mix of high technical and interpersonal skills. Our team members receive stock ownership, above-market pay, comprehensive benefits including medical, dental, 401K with match, and the opportunity for extensive personal and professional growth. Visit us at https://www.linkedin.com/company/ultimatetechgroup/
The Role
The Business Development and Digital Marketing Leader drives revenue by combining strategic, high-value client acquisition with digital brand positioning. They are responsible for merging marketing efforts with sales goals to accelerate growth.
Responsibilities
Digital Marketing
- Successfully manage campaigns, email outreach cadences, marketing automation, and CRM optimization
- Align all marketing messaging consistent with the brand, ICP, and personas
- Work with marketing agency and CEO on marketing strategy
- Plan and execute all aspects of digital marketing including content writing, posting content in various formats from social media to blogs
- Work with the sales team to develop sales and marketing collateral
- Support marketing and sales events
- Leverage ZoomInfo to mine data and Hubspot to manage campaigns to potential customers and current customers
- Lead events to network and develop relationships and business for UTG
- Quickly hand off opportunities to the appropriate Sales team member to speed sales cycle and keep customer engaged
- Respond immediately to customers who respond to our outreach efforts
The successful candidate should have some or all of the following experiences and qualifications:
- Bachelor's in Marketing, Business, or a related field
- Minimum 2 - 5 years of experience doing business development and digital marketing
- Comfortable with their results being visible (i.e. leads generated)
- Must stay ahead of trends in digital marketing to ensure UTG is always leveraging the best tools
- Experience with understanding how businesses work and how marketing tools can help achieve business outcomes
- Must have a working understanding of The Challenger Sale and marketing messaging methodology
- Must have worked in the technology industry
- Strong communication and collaboration internally and externally
- Comfortable in a fast-growing, scaling company