Director of Advertising and Digital Marketing

The Director of Advertising and Digital Marketing leads integrated advertising, product positioning, and digital strategy for a complex manufacturing organization. This role oversees multi‑channel campaigns to drive brand awareness and performance, manages product line marketing aligned to business goals, and owns social media strategy and growth. The Director also leads CRM migration and modernization initiatives, translating technical products into compelling market narratives while partnering cross‑functionally to deliver measurable results.

Desired Skills and Experience

Integrated Advertising Strategy (B2B & B2B2C)
Digital & Performance Marketing (Paid Search, Display, Programmatic, Social)
Brand Positioning & Product Marketing
Marketing for Complex / Technical Products
Social Media Strategy & Content Leadership
CRM Strategy, Migration & Optimization
Marketing Systems Modernization
Data‑Driven Campaign Optimization
Cross‑Functional Leadership (Sales, Product, Engineering)
Agency & Vendor Management
Marketing Analytics & ROI Measurement
Go‑to‑Market Strategy
Demand Generation & Funnel Optimization
Manufacturing & Industrial Marketing
Executive & Stakeholder Communication

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.