VP of Marketing Communications

Healthcare is increasingly unaffordable for many Americans. For those who can afford it, they are in a health insurance system that has become more confusing, restrictive, and lower value with each passing year. Here at WeShare our mission is to bring better healthcare to America at a better price. We offer consumers a member-to-member health sharing program that is much more cost effective than standard health insurance while providing access to over 1.2 million physicians across the country. Come join us on this important journey to create the next generation of healthcare!

WeShare is a rapidly growing faith-based nonprofit that strives to do good while delivering great and affordable healthcare. The company is led by senior executives with an extensive background in both for-profit and not-for-profit enterprises. If you have a bias for action, enjoy challenges, and love creating impact in a massive industry, WeShare might be the place for you!

About This Role

The VP of Marketing Communications is responsible for shaping and amplifying the company’s brand narrative across all internal and external channels. This leader will oversee communications strategy, messaging architecture, content development, PR, and executive communications to drive brand visibility, strengthen reputation, and support company growth. The ideal candidate is a strategic storyteller with deep experience in integrated communications, brand positioning, and cross-functional leadership.

Key Responsibilities

• Developand own the company’s overarching communications strategy, ensuring consistent messaging across all touchpoints
• Lead brand storytelling efforts, including content strategy, editorial planning, and thought leadership
• Oversee PR strategy, media relations, and corporate reputation management
• Partner closely with Executive Leadership, HR, Product, and Marketing to algin communications with company priorities
• Manage internal communications programs that strengthen culture, transparency, and employee engagement
• Guide crisis communications planning and response
• Ensure brand voice and messaging are consistent across digital, social, and offline channels
• Establish KPIs and reporting frameworks to measure communications impact and brand health
  
  

Required Qualifications

• Bachelor’s Degree in Marketing , Communications, or related field
• 10 years of experience in communications, public relations, or brand marketing, with at least 5 years in a leadership role
• Proven success developing integrated communications strategies for high-growth or consumer-facing brands
• Experience managing media relations and navigatingcomplexcommunications challenges
• Strong understanding of digital channels, social media, and content distribution
• Experience managing agencies and large-scale communications programs
• Healthcare of regulated-industry experience is a plus
  
  

What we offer

• CompetitiveSalaryand benefits
• Ability to make important enhancements to the Healthcareindustry.
• Great culture where you work with the founders and key stakeholders in a relaxed, but innovativeatmosphere.
  
  

UHSM is an Equal Opportunity Employer. Our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business needs. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.