Marketing Communications Analyst

Title: Marketing Communications Analyst 

Type of Employment: Non-Exempt, Full-Time, Remote 

Reports to: Marketing Director 

Salary Range: $22.00 - $32.00 per hour 

Date: April 2026 

Spiritual Qualifications: 

• Devoted to Jesus Christ as a Born-Again Christian, who fully supports the DeepRoots Statement of Faith and performs in such a way as to fulfill the ministry mission statement. 
• Participates in a local Christian church as a member in good standing.
• Displays spiritual maturity, academic ability, and personal leadership qualities that reflect Christ and His character. 
• Possesses a deep and thorough knowledge of the Bible and a commitment to relying upon the Holy Spirit for wisdom and power. 
• Committed to the Great Commission (Matthew 28:18–20) according to Christ’s command and refuses to cooperate with false gospels. 

Experience & Skill Requirements 

• Eye for biblical and theological accuracy according to DeepRoots’ theological philosophy
• 1 years professional experience or a college degree in Marketing, Communications, or a related field 
• A basic understanding of marketing strategies, language, and advertisement design principles 
• Strong writing skills (marketing copy and audience-specific messaging)
• Excellent grammar, clarity, and attention to detail 
• Comfortable learning and navigating digital platforms 
• Willingness to understand the purpose behind marketing initiatives and execute tasks accordingly 
• Friendly, outgoing, and confident speaking with partners (customers)
• Able to work well in a fast-paced environment 
• Able to be flexible and pivot quickly when new priorities arise 
• Good file organization skills 
• Close attention to detail and a drive for excellence with the ability to recognize when “good enough” is good enough 
• Good time management skills in balancing multiple projects with varying deadlines and priorities 
• Willingness to learn and ability to research answers independently 
• Able to implement instructions and changes and take constructive criticism with a good attitude 
• Good communication skills by communicating frequently and clearly with supervisors, coworkers, and outside organizations if applicable
• A basic familiarity with: 
• Graphic design/video editing tools ○ Data analytics platforms 
• Social media platforms and general algorithm concepts 

Responsibilities 

Marketing Writing and Messaging 

• Write compelling marketing copy (social posts, email campaigns, landing page copy, promotional materials, marketing video scripts) 
• Write ministry-focused, encouraging content in a warm, direct, and genuine tone ○ Write specifically to teachers and administrators, understanding what matters most to them 
• Adapt tone depending on context (sales vs. encouragement vs. informational)

Social Media Management 

• Develop and publish content that speaks directly to educators and administrators ○ Use templates and graphic design tools to create posts and short-form videos ○ Engage with followers and aligned accounts 
• Track engagement and assist in monitoring performance 

Email Marketing 

• Coordinate the email campaign process from drafting to distribution 
• Write or edit copy for email campaigns 
• Help build and maintain email lists within the email marketing platform ○ Assist with audience segmentation 
• Track open rates, click-through rates, and engagement metrics 

Visual Content Support 

• Help maintain brand consistency across channels 
• Use templates and design tools to support visual content creation 
• Demonstrate strong visual judgment 

Events and Partner Engagement 

• Represent the organization at conferences and conventions alongside other team members 
• Assist in gathering feedback and insights from partners 
• Support efforts to build positive relationships with partners 

Website Support 

• Assist in building and updating website pages in WordPress 
• Update existing content and support ongoing website improvements 
• Help ensure information is clear and accessible for partners and prospective partners 

Basic Data and Analytics 

• Track basic marketing metrics across platforms 
• Assist in gathering partner feedback and insights 
• Help organize marketing data and reports

What Success Looks Like 

• Social channels are consistently updated and engagement is tracked
• Email campaigns are sent accurately and performance metrics are reported
• Messaging is clear, consistent, and aligned with the brand 
• Marketing projects are executed efficiently and on schedule 
• The marketing team has organized and reliable data to review 

Ideal Candidate Mindset 

• Understands that marketing is about connection, not just content 
• Is eager to learn and grow in marketing strategy and execution 
• Is curious about what motivates teachers and school leaders 
• Is proactive in completing tasks and improving processes 

Education requirements: 

• Bachelor’s Degree required 

Technology requirements: 

• Familiar with Google Workspace 

Physical Requirements: 

• The ability to remain in a seated or stationary position for a significant portion of the workday. 
• The ability to see details at close range and to hear and speak clearly to communicate with colleagues and clients. 

Working Conditions: 

• Works remotely from home 
• Occasional in-person meetings, filmings, school visits, etc. required 
• May be required to work overtime 
• Must be able to multitask 
• Employees who are required to drive for company business must have a valid driver’s license, proof of insurance, and an acceptable driving record. If an incident or accident occurs, insurance claims are to be directed to the employee’s primary vehicle insurance. Mileage reimbursement is provided.