What are the responsibilities and job description for the Relationship Banker - Kelly Lane position at UFCU?
Job Summary
As a Relationship Banker at UFCU, you are a trusted financial partner and the embodiment of the UFCU Way. You build meaningful relationships with our Members by understanding their unique financial goals and delivering personalized solutions that empower them to achieve financial well-being. You serve as an advocate, educator, and resource—ensuring every interaction reflects our commitment to putting Members first. You serve as a connector between Members and the full range of UFCU products and services, always demonstrating the highest level of professionalism, empathy, and care to support both Member success and branch performance.
About UFCU
Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.
In Pursuit Of Our Aspiration That UFCU Is Loved By Millions Of Members And Built To Thrive For Generations, We Are Guided By Our Values
Purposefully Member-Obsessed
We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.
Possibilities Reimagined
We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.
Performance Excellence Rooted in Unwavering Integrity
We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.
Essential Functions
Minimum Requirements (Must have)
Culture Fit
Physical Demands
The physical demands described are representative of those that must be met by an employee, with or without accommodation, in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequent
The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
As a Relationship Banker at UFCU, you are a trusted financial partner and the embodiment of the UFCU Way. You build meaningful relationships with our Members by understanding their unique financial goals and delivering personalized solutions that empower them to achieve financial well-being. You serve as an advocate, educator, and resource—ensuring every interaction reflects our commitment to putting Members first. You serve as a connector between Members and the full range of UFCU products and services, always demonstrating the highest level of professionalism, empathy, and care to support both Member success and branch performance.
About UFCU
Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.
In Pursuit Of Our Aspiration That UFCU Is Loved By Millions Of Members And Built To Thrive For Generations, We Are Guided By Our Values
Purposefully Member-Obsessed
We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.
Possibilities Reimagined
We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.
Performance Excellence Rooted in Unwavering Integrity
We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.
Essential Functions
- Conduct interactive, consultative interviews to assess member needs and recommend tailored financial solutions.
- Educate members on credit, long-term planning, budgeting, and financial wellness.
- Resolve complex account issues and escalations with empathy and efficiency.
- Ensure smooth member onboarding experiences and promote adoption of digital products such as enrollment in online banking and the mobile app.
- Actively participate in external events to build relationships and source new business.
- Maintain and expand a book of business including loans and deposits.
- Track and convert qualified referrals through strategic pipeline management.
- Manage and grow Select Employer Group (SEG) partnerships and Centers of Influence (COI) referrals.
- Lead team huddles and contribute to business development.
- Participate in special projects and initiatives as assigned by leadership Adhere to all company policies, procedures, and business ethics codes
- Complete required regulatory training as assigned.
- Maintain strict adherence to and in compliance with all laws, rules, regulations, and internal controls specific to your role, including but not limited to the Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.
- Mastery in all personal banking areas including but not limited to: Total Member Experience, performing the ADAPT model, UFCU products and services
- Ability to de-escalate Member interactions and turn them into Member success stories
- Ability to deliver presentations
- Ability to guide less experienced staff, share knowledge, and support team development.
- Ability to respond flexibly to changing Member needs, regulatory requirements, and new technologies.
- Ability to collaborate effectively with colleagues across roles and departments to deliver an exceptional Member experience.
- Model effective member service and sales techniques for junior team members.
- Demonstrating Member Obsession
- Puts themselves in the Member’s shoes
- Looks for friction points
- Makes it personalized and easy
- Demonstrating Performance Excellence
- Sets standards for elevating excellence
- Ensures elevated quality
- Takes responsibility
- Conducts continuous improvement
- Demonstrating innovation
- Challenges current thinking
- Approaches change with a positive mindset
Minimum Requirements (Must have)
- High School Diploma or GED
- Minimum 18 months of experience in customer service and working in a team environment
- Demonstrated formal or informal leadership mentoring of peers
- Minimum 6 months of financial institution experience
- Minimum 6 months of lending experience
- Obtain Medallion Stamp Certification
- Bilingual English/second language
- Experience working in a fast-paced, high-volume environment
Culture Fit
- Civic Responsibility
- Continuous Improvement
- Member Focus
- Interdepartmental Cooperation
- Personal Growth
Physical Demands
The physical demands described are representative of those that must be met by an employee, with or without accommodation, in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Frequent
- Sitting
- Use of hands to finger, handle or feel
- Use of hands and arms to reach
- Extensive use of the computer, requiring the specific vision abilities including close vision, distance vision, peripheral vision, and the ability to adjust focus
The work environment characteristics described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position may involve periodic stressful conditions
- This position has direct exposure to possible robbery
- May occasionally require an adjusted work schedule, overtime, and evening/weekend hours
- May occasionally move from one work location/branch to another
- Public contact position, requiring appropriate professional appearance
- Frequent computer use at a workstation up to two hours at a time
- The noise level in the work environment is usually moderate