What are the responsibilities and job description for the Marketing Coordinator | Marketing & Communications | Onsite - Florida Blue Campus position at UF Health Jacksonville?
Overview
Works under the direction of the AVP, Communications and Marketing, and the Marketing Manager to promote UF Health Jacksonville hospitals, service lines, and primary and specialty care practices. Responsible for developing and executing integrated marketing campaigns, creating and editing content for newsletters, advertisements, brochures, and web platforms, and supporting digital and brand initiatives. Monitors and evaluates online reputation, analyzes digital performance metrics, and assists with planning and coordinating special events.
Responsibilities
Key Responsibilities:
Education & Experience:
Works under the direction of the AVP, Communications and Marketing, and the Marketing Manager to promote UF Health Jacksonville hospitals, service lines, and primary and specialty care practices. Responsible for developing and executing integrated marketing campaigns, creating and editing content for newsletters, advertisements, brochures, and web platforms, and supporting digital and brand initiatives. Monitors and evaluates online reputation, analyzes digital performance metrics, and assists with planning and coordinating special events.
Responsibilities
Key Responsibilities:
- Promotes UF Health hospitals, service lines, and primary and specialty care practices through integrated marketing initiatives
- Develops and executes marketing campaigns across print and digital platforms
- Writes and edits high-quality content for advertisements, brochures, web, social media, and internal communications
- Monitors and evaluates online reputation and brand perception
- Analyzes digital performance metrics to assess campaign effectiveness and guide strategy
- Plans and executes special events and promotional activities
- Assists leadership in conducting research, developing marketing strategies, and overseeing campaign execution and measurement
- Creates content, including copy and basic graphic design, for social media and employee newsletters
- Coordinates still photography and video shoots; supports TV, radio, and video interviews by developing outlines and scripts
- Assists in maintaining and updating external website content
- Supports departmental planning and sponsorship-related events
- Attends staff and management meetings as requested
- Acts as a liaison with vendors to support marketing initiatives
- Serves as an ambassador of the organization, representing UF Health professionally
- Performs other duties as assigned within the scope of the role
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field
- 3–5 years of experience in marketing or communications
- Knowledge of AP Style or journalistic writing standards
- Experience in digital marketing, including strategy development, measurement, and reporting
- Strong written and verbal communication skills
- Demonstrated project management experience supporting marketing initiatives and deliverables
- Proficiency in PC systems and software, including Microsoft Word, PowerPoint, Excel, Adobe Acrobat Pro, and project management platforms
- Familiarity with office equipment (copier, fax) and basic knowledge of photography equipment and editing software