What are the responsibilities and job description for the HCP Marketing Analytics Manager position at Ubertal Inc.?
Job Title: HCP Marketing Analytics Manager
Location: Plymouth Meeting, PA 19462 (Hybrid 2–3 days onsite)
Work Schedule: Monday–Friday, 8:00 AM–5:00 PM (1-hour lunch)
Total Hours: 40 hours/week
Hybrid: Onsite 2–3 days per week
Seeking a highly motivated Advanced Analytics Manager to join the Commercial Analytics & Insights team. This position directly supports a U.S. business unit and collaborates closely with Marketing, Sales, Operations, and Business Technology to deliver actionable, data-driven insights. The ideal candidate is analytical, curious, detail-oriented, and comfortable working with large healthcare datasets.
Qualifications
- Bachelor’s degree in Analytics, Economics, Statistics, or related field.
- 5 years of experience in analytics, preferably in pharma, biotech, healthcare, or other commercial data-driven environments.
Hands-on experience in:
- Marketing measurement (MMM), A/B testing
- HCP segmentation, dynamic targeting
- Proficiency with large datasets and tools such as Python, R, SQL, and advanced Excel.
- Strong analytical and problem-solving skills; ability to structure ambiguous questions.
- Ability to communicate complex analytical findings to non-technical audiences.
- Strong organizational skills with ability to manage multiple workstreams.
- Experience with IQVIA, Symphony, or other healthcare datasets.
- Hybrid work requirement: 2–3 days onsite per week.
Responsibilities
- Perform deep-dive brand performance analyses using medical & pharmacy claims, CRM data, promotional data, and other datasets.
- Develop insights into prescriber behavior, patient access factors, and channel performance to support marketing/sales strategy.
- Evaluate promotional tactics (digital, field, non-personal) including ROI, effectiveness, and attribution.
- Support predictive modeling initiatives:
- HCP targeting
- Call optimization
- Dynamic Engagement Plan (DEP) analysis
- Present analytical findings to senior leadership in clear, concise formats.
- Support business reviews: QBRs, MBRs, brand planning, and field strategy meetings.
- Measure field force effectiveness: sample strategy, targeting lists, and initiative impact.
Salary : $70