Social Media Specialist

The Social Media Specialist plays a key role in driving the global digital presence of U.S. Polo Assn. across all social platforms while working alongside the Marketing Brand team. This position goes beyond execution, it requires a mix of creativity, strategy support at times, and data-driven decision making to grow audiences, elevate engagement, and strengthen our global brand voice.

Reporting to the Global Digital Content Manager, the Social Media Specialist will own the development of social media content strategies, lead the day-to-day management of channels, and collaborate with internal teams and external partners to deliver high-impact digital campaigns. This individual will be responsible for ensuring U.S. Polo Assn. remains at the forefront of digital and cultural trends while aligning with our brand’s heritage and global positioning.

·       Develop and execute innovative social media strategies across TikTok, Instagram, Threads, YouTube, Pinterest, Facebook, and emerging platforms to drive awareness, engagement, and revenue.

·       Own the content calendar, ensuring alignment with brand campaigns, seasonal priorities, and business objectives.

·       Write, edit, and optimize compelling copy and creative assets tailored to each platform’s audience and best practices.

·       Ensure all social media content is submitted to Prooftrak and approved by Compliance Team

·       Provide real-time coverage of live events, tournaments, and brand moments with engaging photo, video, and story content.

·       Build, nurture, and grow an engaged global community by driving two-way conversations, leveraging trends, and responding authentically to followers.

·       Partner with licensing teams and regional stakeholders to amplify local content and ensure global consistency.

·       Manage influencer and ambassador programs, including sourcing, contracting, content approvals, and performance analysis.

·       Track KPIs using analytics tools (Sprout Social, Meta, Google Analytics) to measure campaign effectiveness and inform content decisions.

·       Produce monthly and quarterly performance reports with actionable insights for leadership.

·       Monitor industry trends, technology innovations and competitor activity to inform social media strategies.

·       Maintain social media folders in Asset Bank (Brand Portal), SharePoint and Google Drive.

·       Build in tandem with Manager PowerPoint presentations and guides to reinforce brand continuity with key stakeholders and onboard new team members.

·       Continuously monitor industry trends, competitive activity, and platform innovations to refine strategy.

·       Partner with creative, e-commerce, and brand marketing teams to ensure content supports product launches and storytelling initiatives.

·       Maintain brand continuity across global channels by creating playbooks, toolkits, and training for partners and licensees.

·       Support the onboarding of new partners and internal stakeholders with social media best practices and guidelines.

This job description is not an exclusive or exhaustive list of all the responsibilities the Social Media Specialist may be asked to do. 

·       Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

·       3–5 years of hands-on social media management experience, preferably in fashion, lifestyle, or retail.

·       Proven track record of growing social audiences and delivering measurable business results.

·       Strong copywriting and storytelling skills with a keen eye for visual design and digital aesthetics.

·       Proficiency in Adobe Creative Suite, Canva, or similar design tools; video editing skills a plus.

·       Experience managing influencer campaigns and paid social activations.

·       Analytical mindset with demonstrated ability to interpret data and translate insights into action.

·       Ability to thrive in a fast-paced, global environment with shifting priorities and multiple stakeholders.

·       Willingness to travel and provide live event coverage when needed.

 

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in North America, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. Historic deals with ESPN in the United States and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time. U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global and digital growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn. USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.