Senior Growth Manager - Marketing

Company Description

Typecast is an AI-powered platform for expressive, human-quality voice and video creation, built for creators, educators, and businesses. Our technology removes the friction of traditional production, making high-quality storytelling faster, more accessible, and scalable across formats and languages.

Role Description

This is a full-time, on-site role located in the San Mateo. The Growth Manager - Marketing will be responsible for driving customer acquisition, retention, and brand awareness. Day-to-day responsibilities include developing and executing marketing strategies, analyzing market trends, creating campaigns, managing digital marketing efforts, and collaborating with cross-functional teams to align marketing goals with company objectives. This role also involves identifying growth opportunities and optimizing performance to scale the business further.

Key Responsibilities

Performance Marketing

• Plan, launch, and optimize paid campaigns across Google, Meta, Reddit, YouTube, and other relevant channels.
• Manage budgets, pacing, and performance metrics to hit acquisition and efficiency goals.
• Build and maintain scalable campaign structures, creative testing plans, and keyword/audience strategies.
• Use data to identify underperforming areas, new growth opportunities, and actionable next steps.

Landing Pages, Messaging, and Funnel Optimization

• Collaborate with Product and Creative to refine landing pages, user flows, and onboarding experiences.
• A/B test headlines, value props, CTAs, and creative variations to improve conversion rates.
• Ensure messaging is consistent across ads, landing pages, and in-product surfaces.
• Analyze full-funnel performance and implement improvements from impression to activation.

Growth Experimentation

• Develop and run rapid experiments to test new channels, audiences, and creative concepts.
• Partner with Product and Engineering to run in-product growth tests that impact activation and retention.
• Document experiment learnings and build playbooks for repeatable growth.

Analytics & Reporting

• Build dashboards and reports to monitor performance, CAC, ROAS, and funnel KPIs.
• Ensure accurate tracking with UTMs, pixels, and conversion events across all campaigns.
• Translate data into insights that inform strategy, creative direction, and product roadmap decisions.

Cross-Functional Collaboration

• Work closely with Product, Creative, Community, and CS to align on user needs and insights.
• Partner with Design to produce high-performing creative assets for ads and experiments.
• Support CRM and lifecycle teams to connect acquisition with long-term user retention.

Qualifications

• 5 years in digital Marketing, Growth Marketing, and Data-Driven Marketing
• Proficiency in Market Research, Analytics, and A/B Testing
• Skills in Social Media Campaigns, Email Marketing, and Content Marketing
• Knowledge of Performance Marketing, SEO, and Paid Media Channels
• Strong communication, leadership, and collaboration skills
• Relevant experience in SaaS, tech, or AI-driven platforms is a plus
• Bachelor's degree in Marketing, Business, Data Science, or a related field

Compensation for this role will be commensurate with the candidate’s experience, skills, and internal leveling guidelines. The base salary range for this position is $130,000–$170,000, depending on location and experience.