What are the responsibilities and job description for the Freelance Marketing position at Twine?
Join a dynamic team supporting the launch of a boutique fitness studio in Austin, Texas. This role is ideal for a digital marketing professional with a passion for fitness and expertise in social media management. You will be responsible for developing and executing online marketing strategies to build excitement and drive pre-sale engagement ahead of the studio’s grand opening. The position requires a strong understanding of fitness culture, current trends in social media, and the ability to create compelling content for Instagram and Facebook. While much of the work can be performed remotely, some on-site collaboration in Austin is necessary to capture authentic content and align with the studio’s brand vision.
Deliverables
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Deliverables
- Develop and implement a comprehensive online marketing plan tailored to the fitness industry.
- Create, schedule, and publish engaging content for Instagram and Facebook, posting two to three times per week.
- Monitor and analyze social media performance, adjusting strategies to maximize reach and engagement.
- Collaborate with the studio team on-site in Austin to capture content and ensure brand consistency.
- Drive pre-sale momentum by engaging with the local fitness community and potential members online.
- Stay up to date with the latest trends and best practices in social media marketing, particularly within the fitness sector.
- Proven experience in digital marketing and social media management, preferably within the fitness or wellness industry.
- Strong knowledge of Instagram and Facebook growth strategies, content creation, and analytics.
- Excellent written and visual communication skills, with the ability to craft compelling posts and stories.
- Familiarity with fitness culture and the ability to authentically represent the brand’s voice.
- Availability to start immediately and collaborate on-site in Austin as needed (hybrid role).
- Self-motivated, organized, and able to work independently to meet deadlines.
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.