Marketing Director - Boat Manufacturing Company

Position Title: Marketing Director

Location: Fort Pierce, Florida

Department: Marketing

FLSA Status: Exempt

Job Overview: The Marketing Co-Manager at Twin Vee PowerCats will be responsible for developing and executing strategic marketing initiatives to promote our brand, products, and services to a diverse customer base. The role involves leading the marketing department, driving demand generation, managing digital and traditional marketing efforts, and collaborating cross-functionally to ensure the company's growth objectives are achieved. The ideal candidate will have a strong background in both traditional and digital marketing, with experience in the boating, marine, or manufacturing industries preferred. Candidates must be skilled in graphic design.

Key Responsibilities:

1. Marketing Strategy & Planning:

• Develop and implement comprehensive marketing strategies to increase brand visibility, generate leads, and drive sales for our range of boats and related products.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Oversee and refine the company’s brand strategy, ensuring consistency across all channels and touchpoints.
• Align marketing objectives with sales and business growth goals.

2. Digital Marketing & Online Presence:

• Manage and enhance the company's online presence, including website, social media channels, email campaigns, and digital advertising.
• Oversee SEO/SEM, content creation, and digital advertising campaigns to maximize customer acquisition and engagement.
• Drive e-commerce growth and improve online lead generation strategies.
• Utilize analytics to track performance and ROI, adjusting campaigns as needed.

3. Traditional Marketing & Events:

• Coordinate print advertising, trade show presence, sponsorships, and other traditional marketing efforts.
• Plan and execute industry-specific events, boat shows, dealer events, and promotional activities.
• Collaborate with the sales team on dealer and distributor marketing programs.

4. Team Leadership & Collaboration:

• Lead, manage, and mentor a team of marketing professionals to ensure the successful execution of marketing initiatives.
• Collaborate with senior leadership, sales, product development, and customer service teams to develop integrated marketing campaigns.
• Communicate and work closely with external agencies, designers, and vendors to execute marketing projects effectively.

5. Brand Management:

• Ensure the consistent messaging and positioning of the brand across all marketing materials, both online and offline.
• Monitor brand performance and customer perception through regular feedback and research.
• Protect the company’s brand reputation and maintain strong relationships with industry influencers, journalists, and other stakeholders.

6. Budgeting & Reporting:

• Develop and manage the marketing budget, allocating resources to the most effective marketing channels and initiatives.
• Track marketing expenditures and ensure cost-efficiency while meeting goals.
• Provide regular reports on campaign performance, sales leads, ROI, and market trends to senior management.

7. Product Launches & Promotions:

• Oversee the launch of new boat models and related products, ensuring successful go-to-market strategies.
• Develop promotional strategies and campaigns that resonate with target customers, enhancing both short-term sales and long-term brand loyalty.

8. Customer Insights & Market Intelligence:

• Gather customer feedback, monitor industry trends, and identify opportunities for innovation and improvement.
• Analyze customer behavior and competitor activities to refine marketing strategies.
• Lead the creation of customer personas and tailor messaging to different segments, including recreational boaters, commercial buyers, and international markets.

Qualifications:

Education:

o Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s

degree preferred).

Experience:

o Minimum of 7-10 years of experience in marketing, with at least 5 years in a leadership role, preferably in the boating, marine, or manufacturing industries.

o Proven experience in developing and executing digital marketing strategies and traditional marketing campaigns.

o Strong track record of managing cross-functional teams and working with senior leadership.

o Experience in brand development, product marketing, and managing budgets.

Skills & Competencies:

o Strong understanding of digital marketing tools (SEO, SEM, email marketing, content marketing, social media, Google Analytics, etc.).

o Proficient in marketing automation software (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).

o Exceptional written, verbal, and presentation skills.

o Ability to think creatively and strategically while managing detailed execution.

o Strong leadership, team management, and interpersonal skills.

o Knowledge of boat manufacturing processes, products, and industry trends is highly desirable.

o Ability to analyze data and translate insights into actionable marketing strategies.

Work Environment:

1) The Marketing Director will work in a dynamic, fast-paced environment, collaborating with a cross-functional team.

2) Occasional travel to trade shows, industry events, and dealer locations will be required.

Compensation:

Competitive salary based on experience.

Bonus structure based on performance and company goals.

Health benefits, 401(k), paid time off, and other perks.

This job description outlines the essential responsibilities and qualifications for a Marketing Director in the boat manufacturing industry. The focus is on both strategic and operational aspects of marketing, ensuring a comprehensive approach to business growth.

No recruiters, please