What are the responsibilities and job description for the Senior Digital & CRM Specialist position at TWE Global Careers?
About us
Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
The Senior Digital & CRM Specialist is responsible for leading the delivery, optimization, and continuous evolution of digital and CRM initiatives for the region. This role translates business needs into scalable digital and CRM solutions, drives enhancement and implementation activity, and strengthens performance, operational efficiency, governance, and adoption across the digital and CRM ecosystem.
Lead the execution of digital and CRM strategies for Emerging Markets with a focus on the multi-market roll-out of private customer and B2B CRMs.
Oversee the implementation and optimization of CRM platforms, ensuring maintenance of data quality, segmentation, and campaign readiness.
Manage the Emerging Markets CRM campaign calendar in coordination with the local team.
Monitor and report on campaign performance, customer engagement, and key metrics, providing recommendations for continuous improvement.
Continuous identification of opportunities to improve consumer acquisition, engagement and retention including ‘how we show up’ on key, regional e-commerce platforms translated into actionable recommendations.
Embed utilization of CRM and digital tools to regional team. Provide training and best practice guidance.
Execute other digital strategies including sales enablement tools.
Ensure compliance with data privacy and governance standards in all activities.
Foster a collaborative and innovative team environment.
Communicate effectively with stakeholders at all levels, influencing outcomes and driving alignment.
About you
Degree in Business, Marketing, Information Technology, or a related discipline preferred.
Significant experience in digital marketing, CRM management, or related roles.
Experience with CRM platforms such as HubSpot, Salesforce or equivalent CRM systems.
Proven track record in delivering and optimizing digital and CRM campaigns.
Strong analytical skills and experience with CRM platforms and digital analytics tools.
Excellent communication, stakeholder engagement, and project management skills.
Ability to manage multiple projects and priorities in a fast-paced environment.
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.