What are the responsibilities and job description for the Marketing Specialist position at TVH Americas?
MARKETING SPECIALIST
Full-time | Marketing | Location - Olathe, KS
As a Marketing Specialist, you will play a key role in supporting the Marketing Lead for the Americas by helping develop and execute a comprehensive omnichannel marketing strategy tailored to your assigned sales channel.
In this role, you'll serve as the primary point of contact (POC) for your sales channel, collaborating closely with either the Sales Manager or General Manager, depending on the market. You'll be instrumental in aligning marketing initiatives with business goals, driving brand visibility, and supporting sales growth.
YOUR ROLE AND RESPONSIBILITIES
Develop and design a wide range of marketing materials-such as publications, press releases, blogs, website content, newsletters, video scripts, and email campaigns-both independently and in collaboration with other departments.
Ensure all marketing strategies and content are aligned with local business objectives and support the execution of a cohesive omnichannel marketing approach.
Collaborate with the Marketing Lead for the Americas to align day-to-day marketing operations with broader regional goals and strategic initiatives.
Act as the primary point of contact (POC) for your assigned sales channel, maintaining clear and effective communication with key stakeholders.
Coordinate and manage the sales channel's participation in trade shows, including planning, scheduling, logistics, and on-site execution.
Develop and implement targeted marketing plans to support the launch of new products and services.
Partner with Product Development and Market Research teams to create compelling and informative marketing materials that support product positioning and messaging.
Utilize design tools and basic coding skills to maintain and update company websites, ensuring engaging, user-friendly experiences.
Create, schedule, and manage content across the company's social media platforms to support brand awareness and audience engagement.
HOW TO SUCCEED
Education:
Bachelor's degree from a four-year college or university obtaining a degree in either Marketing, Communications, or related field
Experience and Skills:
Minimum of 2 years of experience performing similar essential functions in a comparable role
Proficient in Adobe Acrobat with hands-on experience
Demonstrates expert-level knowledge of departmental and company policies, systems, and standards
Advanced proficiency in Microsoft Excel, Access, and Google Workspace (Gmail, Calendar, Sheets, Docs)
Mastery in navigating and entering data into internal software systems and databases, with the ability to train others on system usage
Strong verbal, written, and interpersonal communication skills with a proven ability to effectively interact with customers and internal teams
WHAT'S IN IT FOR YOU
You'll be part of a people-centric culture, where your well-being matters. Our comprehensive package offers standard benefits such as medical, dental, and vision, plus unique benefits such as our onsite health clinic and our incredible dollar for dollar 401(k) match up to 6%. At our HQ, there's an on-site preschool, restaurant and where you can get active or enjoy our regular team get-togethers.
We also offer:
Hybrid work schedule
Opportunities for professional development, including access to LinkedIn Learning and many in-house/external training courses
PEOPLE ARE AT OUR HEART
TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.
ABOUT TVH
TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.
TVH is an Equal Opportunity Employer. TVH will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information, or because they are an individual with a disability or a person 40 years old or older.
Questions?
Haily Park
haily.park@tvh.com
TVH is an Equal Opportunity Employer. TVH will not discriminate against applicants based on race, color, religion, national origin, sex (including pregnancy and gender identity), sexual orientation, genetic information or because they are an individual with a disability or a person 40 years of age or older.
