What are the responsibilities and job description for the Senior Integrated Marketing Manager position at Turo?
About The Team
As Senior Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments.
Reporting to the Director, Brand and Integrated Marketing, you’ll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo.
To be successful at Turo, you need to embrace an owner’s mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you’re ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise.
What You Will Do
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
Turo Recruiting Scam Alert
We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com. Candidates can also report suspicious activity to the FTC or other appropriate authorities
Turo AI Policy
Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at PeopleOps@turo.com.
Benefits
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
As Senior Integrated Marketing Manager you will be responsible for developing and executing cohesive marketing strategies that span multiple channels. This position requires a strategic thinker with a deep understanding of consumer behavior and market trends, capable of blending creativity with data-driven insights to deliver impactful campaigns. You will lead the creation and implementation of integrated marketing campaigns that combine traditional and digital media, ensuring a unified brand message that resonates with our priority segments.
Reporting to the Director, Brand and Integrated Marketing, you’ll work closely with cross-functional teams, including product, market management, and creative, and manage relationships with external agencies to drive brand awareness, enhance customer engagement, and contribute to the overall growth of Turo.
To be successful at Turo, you need to embrace an owner’s mindset: a bias for action, the ability to move fast, iterate quickly, and a desire to push beyond the expected. If you’re ready to blend tenacity with analytical thinking, this is your chance to make a meaningful impact at a brand which is on the rise.
What You Will Do
- Develop and implement integrated marketing strategies that align with business objectives and target segment needs.
- Lead the planning, execution, and optimization of multi-channel marketing campaigns, including social media, email, content, and paid media.
- Collaborate with creative, media, and production teams to develop compelling campaign concepts and assets.
- Manage relationships with external agencies and vendors to ensure timely and effective campaign delivery.
- Analyze campaign performance data to measure effectiveness and inform future strategies.
- Work cross-functionally with teams such as product, host marketing, and market management teams to ensure marketing initiatives support overall business goals.
- Manage marketing budgets, ensuring cost-effective and efficient use of resources.
- Contribute to the development of the brand’s voice and positioning in the market.
- Bachelor’s Degree in a related field (business/marketing)
- At least 10 years of experience in brand management, marketing, or integrated marketing role. High-growth startup experience is a plus.
- Understanding of tech-enabled marketplaces
- Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint
- Solid track record of taking ownership and leading complex projects end-to-end
- A magic skill to break complex problems into smaller ones
- Natural curiosity, high level of attention to detail, and a will to make an impact
- Excellent communication, presentation skills, and executive presence
- Strong interpersonal skills with the ability to develop positive and productive relationships
- Commitment to excellence - quality driven
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Experience in managing cross-functional teams and collaborating with external partners.
- Proficient in articulating quantitative business data layered with consumer insights.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
Turo Recruiting Scam Alert
We’ve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search, especially if they’re contacted through unofficial channels (such as Instagram, Telegram, MS Teams, etc.). In general, Turo interacts with candidates through our Careers page and via turo.com email addresses, and we don’t ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether they’re dealing with an impersonator, they can contact Turo’s Recruiting Team at recruit@turo.com. Candidates can also report suspicious activity to the FTC or other appropriate authorities
Turo AI Policy
Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at PeopleOps@turo.com.
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About Turo
Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
Salary : $128,000 - $160,000