What are the responsibilities and job description for the Sr. Manager, Integrated Marketing position at Visa?
The Senior Manager of Integrated Marketing will support the enablement of our Consumer Strategy and resulting campaigns/activations through all stages of development - from creative concepting, to production/activation, to building the full go-to-market plan with all necessary Marketing stakeholder groups, including our external agency partners. This role will report to the Senior Director, Integrated Marketing for North America.
Responsibilities:
- Support the enablement of the Consumer Strategy and resulting campaigns and activations through all stages of development, from creative concepting to production and activation.
- Build full go‑to‑market plans with all necessary Marketing stakeholder groups, including external agency partners.
- Ensure seamless coordination across creative, media, social, product, and insights and analytics teams to bring integrated plans to life.
- Manage timelines, deliverables, and stakeholder alignment to ensure integrated campaigns feel connected and not fragmented.
- Track, manage, and reconcile marketing budgets, ensuring all programs and vendors stay within approved spend, identifying variances early, and enforcing process discipline to maintain accurate, on budget execution across all initiatives.
- Lead day‑to‑day development of integrated marketing plans, ensuring effective Marketing‑Comms planning across teams and channels.
- Oversee cross‑functional collaboration to ensure campaign workstreams, messaging, and creative remain aligned with strategic priorities.
- Partner closely with agency teams to guide creative development, production workflows, and activation plans across multiple channels.
- Maintain organized tracking across complex campaign workstreams, ensuring all inputs and considerations are connected throughout planning and execution.
- Identify opportunities to enhance integration, streamline processes, and strengthen the cohesion of consumer campaigns across the enterprise.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.