Marketing and Social Media Specialist

Marketing & Social Media Specialist—

Job Description

Overview

The Marketing & Social Media Specialist leads the strategy, execution, and optimization of all brand marketing and social media initiatives. This role blends creative vision with data‑driven decision‑making to grow brand awareness, deepen audience engagement, and drive measurable business results. The ideal candidate is a strategic thinker, a strong storyteller, and a hands‑on leader who thrives as an independent self-starter.

Key Responsibilities

Marketing Leadership

• Coordinate with Executive Management to help develop and oversee the Company’s integrated marketing strategy across digital, social, email, content, and paid media.
• Lead brand positioning, messaging, and creative direction to ensure consistency across all channels.
• Manage and implement campaigns from concept to execution, including timelines, budgets, and performance tracking.
• Collaborate with cross‑functional teams (design, strategic partners, operations, etc) to align marketing initiatives with business goals.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.
• Assist in the development and implementation of local store marketing initiatives.

Social Media Strategy & Execution

• Own the social media vision, strategy, and content calendar across all major platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, YouTube, X).
• Create and oversee high‑quality, on‑brand content including video, graphics, copy, and campaigns, including coordinating with store Team members on execution.
• Monitor social trends, platform updates, and emerging technologies to keep the brand ahead of the curve.
• Maintain and Build website to be consistent with all marketing strategies.
• Manage community engagement, including responding to comments, messages, and brand mentions.
• Track KPIs such as engagement, reach, follower growth, sentiment, and conversions; adjust strategy based on insights.

Team & Vendor Management

• Lead, mentor, and grow a team of marketing and social media professionals.
• Manage relationships with agencies, freelancers, influencers, and brand partners.
• Oversee production schedules, creative workflows, and quality control.

Analytics & Reporting

• Build dashboards and reporting frameworks to measure campaign performance.
• Present insights, recommendations, and results to executive leadership.
• Use data to refine strategies and optimize ROI across all marketing channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 1–10 years of experience in marketing.
• Proven success managing social media strategy for a brand or organization.
• Strong understanding of digital marketing, content creation, analytics tools, and paid media.
• Exceptional communication, leadership, and project‑management skills.
• Creative mindset with the ability to translate ideas into compelling content.
• Experience working with influencers, creators, and external partners is a plus.

Preferred Skills

• Proficiency with tools such as Microsoft Office 365, Meta Business Suite, Google Analytics, Sprout Social, Hootsuite, Canva, Adobe Creative Suite, or similar.
• Experience with SEO, SEM, and email marketing platforms.
• Ability to thrive in a fast‑paced, entrepreneurial environment.

What Success Looks Like

• Strong, consistent brand presence across all digital channels.
• Measurable growth in engagement, reach, and conversions.
• High‑performing marketing campaigns that support revenue and brand goals.
• A motivated, high‑output marketing mindset.