What are the responsibilities and job description for the Charis Social Media Specialist position at ANDREW WOMMACK MINISTRIES INC?
Position Purpose:
The Charis Social Media Specialist is responsible for planning, executing, and managing Charis Bible College’s social media strategy across a variety of digital platforms, with a focus on strategic growth, engagement, and brand impact. This role combines creative content production with data-driven strategy, ensuring every post, campaign, and interaction advances Charis’ vision of training disciples in the uncompromising truth of God’s Word. The Charis Social Media Specialist is responsible for producing high-impact, on-brand content; engaging audiences with excellence; and leveraging analytics to deliver measurable results in alignment with the Charis brand and directly influence Charis enrollment initiatives.
Essential Duties:
- Develop and implement an annual social media plan aligned with the unique brand, vision, and enrollment initiatives of Charis.
- Define and monitor KPIs for reach, engagement, conversion, and audience growth.
- Create and maintain a master social media calendar integrating campaigns, events, and promotional pushes.
- Produce original, high-quality, platform-specific content, including graphics, short-form videos, reels, and stories, optimized for engagement and conversion on each unique platform.
- Repurpose teaching content, student testimonies, and event highlights into engaging social media assets.
- Write compelling, conversion-driven copy that captures Charis’ tone, resonates with Charis’ audiences, and inspires conversion into enrollment.
- Conduct interviews with instructors, alumni, and students to develop authentic, story-driven content.
- Support live event coverage to amplify reach and engagement in real-time.
- Ensure all content is visually appealing, on-brand, and optimized for each platform’s best practices.
- Actively engage with followers by responding to comments, messages, and mentions in a timely, ministry-aligned manner.
- Build relationships with relevant organizations to expand Charis’ reach and impact.
- Track, analyze, and report on social media performance, providing actionable insights and recommendations to improve targeting, creative, and audience growth strategies.
- Conduct A/B testing of visuals, headlines, CTAs, and posting schedules to maximize results.
- Stay ahead of emerging marketing trends, tools, and platforms, proactively bringing innovative ideas to the team.
- Work closely with creative teams and coordinate with other departments across the ministry to ensure a cohesive approach to projects and campaigns.
- Train and mentor interns and team members on social media best practices, tools, trends, and content standards.
- Provide constructive feedback to ensure continuous improvement in content quality and performance.
- Maintain consistent voice, tone, and visual style across all platforms in alignment with Charis’ brand guidelines and ministry values.
- Ensure compliance with copyright, licensing, and usage rights for all content.
- Other duties as assigned.
Knowledge, Skills, and Abilities:
- Strong proficiency in social media platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube.
- Strong graphic design and video editing skills using Adobe Creative Suite, Canva, DaVinci Resolve, or other media editing software.
- Excellent writing skills with the ability to adapt tone for different audiences and platforms.
- Strong verbal and written communication skills.
- Experience with scheduling tools such as Sprout Social, Hootsuite, or native platform scheduling features.
- Strong understanding of social media trends, algorithms, and best practices for audience engagement and growth, as well as SEO principles and web traffic analytics.
- Strong organizational and project management skills to manage multiple campaigns simultaneously.
- Proven ability to interpret data and apply insights for continuous improvement.
- Creative problem-solver with the initiative to innovate and adapt quickly.
- Ability to work in a fast-paced, deadline-driven environment.
- Work with excellence and attention to detail with little oversight.
- Ability to work independently with minimal oversight, demonstrating initiative and resourcefulness, while collaborating effectively with marketing and content teams.
- Must be able to operate a Windows-based computer and navigate Microsoft Office Suite.
Requirements:
- Must have a personal relationship with Jesus Christ.
- Must sign the Statement of Faith.
- A high school diploma or equivalent education is required.
- Charis Bible College graduate preferred.
- Bachelor’s degree in Marketing, Communications, or a related field is desired.
- Must submit portfolio with application.
- Must be trustworthy to uphold the ministry vision and execute plans as directed.
- Must pass all required checks.
Experience:
- 3 years of experience in social media management, content creation, or digital marketing.
- Proficiency in graphic design, video editing, and social media scheduling tools.
- Proven track record of managing successful social media campaigns and accounts that drive engagement and conversions.
We offer a comprehensive benefits package for full-time employees to include the following: Medical, Dental, Vision, Paid Time Off (PTO), Paid Holidays per year (10), Flexible Spending Account (FSA)-Medical/Dependent Care, Health Savings Account (HSA), Voluntary Life and AD&D, Short Term Disability, Long Term Disability, 403(b) Retirement Plan, Life Assistance Program, Accident/Hospital, ID Shield/Legal Shield and Telehealth
About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years, Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars, in churches, on radio and television, by training others at Charis Bible College, and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM, we like to have fun, and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve God’s people with Excellence, Faithfulness, and Integrity.
Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible?
If so, we are looking for someone faithful, available, willing to learn; and passionate about taking the Gospel Truth to the world.
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Salary : $23