What are the responsibilities and job description for the Senior Brand Manager position at TSP, a Syneos Health company?
Description
At Orphalan we identify, develop, and provide access to innovative treatments for patients with rare diseases to make a positive and meaningful difference in their lives. We work together by listening to patients and putting them first, enabling us to provide treatments and services that work for them.
We foster a culture of excellence, collaboration, equality and diversity, offering a comprehensive benefits and lifestyle package. We are driven by our collaboration and commitment to make an impact on patients living with rare diseases. Our dynamic team of experts are quick in solving any challenge that may arise and work proactively to offer services and solutions for the patients who need them.
As part of our mission to develop and commercialize life changing therapeutics, Orphalan is building out our US Commercial team to support the growth and ongoing success of Cuvrior®. Orphalan is seeking a strategic marketing professional who can support US marketing initiatives and key promotional activities (HCP and Patient) which will include both personal and non-personal promotional tactics.
The Sr. Brand Manager will participate as a key member of the US commercial team and support the development and execution with a clear, concise, and actionable strategic/tactical plan to optimize the commercial success of Cuvrior®. This person will be responsible for closely collaborating with multiple cross functional groups. Reporting to the Sr. Director, Marketing, this is a highly visible role with an ability to make significant impact on the growth of the organization.
Core Marketing Activities
At Orphalan we identify, develop, and provide access to innovative treatments for patients with rare diseases to make a positive and meaningful difference in their lives. We work together by listening to patients and putting them first, enabling us to provide treatments and services that work for them.
We foster a culture of excellence, collaboration, equality and diversity, offering a comprehensive benefits and lifestyle package. We are driven by our collaboration and commitment to make an impact on patients living with rare diseases. Our dynamic team of experts are quick in solving any challenge that may arise and work proactively to offer services and solutions for the patients who need them.
As part of our mission to develop and commercialize life changing therapeutics, Orphalan is building out our US Commercial team to support the growth and ongoing success of Cuvrior®. Orphalan is seeking a strategic marketing professional who can support US marketing initiatives and key promotional activities (HCP and Patient) which will include both personal and non-personal promotional tactics.
The Sr. Brand Manager will participate as a key member of the US commercial team and support the development and execution with a clear, concise, and actionable strategic/tactical plan to optimize the commercial success of Cuvrior®. This person will be responsible for closely collaborating with multiple cross functional groups. Reporting to the Sr. Director, Marketing, this is a highly visible role with an ability to make significant impact on the growth of the organization.
Core Marketing Activities
- Development and execution of HCP/Patient related promotional materials/resources
- Development and execution of all congress and association related activity and materials (HCP/Patient)
- Planning and execution of speaker bureau and educational programming (HCP)
- Development and execution of Ambassador programming content (Patient)
- Manage and execute unbranded/disease education tactics (HCP/Patient)
- Content development and execution for non-personal media strategy (HCP/Patient)
- Collaborate and manage relationships with several association partnerships (WDA, ALF, Global Liver Institute) etc)
- Strong analytical skills with ability to monitor key marketing and sales metrics to proactively identify trends, gaps and opportunities supporting the enhancement of commercial effectiveness organization wide
- Closely collaborate with the Key Account Manager Field Team and leadership, Market Access, Patient Services and Medical Affairs to analyze market dynamics and propose new strategies and tactical programs
- Contributes to the development and execution of the annual brand strategy and tactical plan through a detailed understanding of both the customer and market
- Work closely with the Sr. Director, Marketing in the day-to-day management of agency partners and vendors, execution of congress strategy/planning, sales training initiatives and POA meetings
- Manage internal processes including medical/legal review of promotional materials, compliance, contract approval process, marketing operating budget review, etc.
- BA/BS degree in a relevant area; advanced degree is a plus
- 5-7 years’ experience in pharma/biotech with at least 4 years’ experience in marketing (brand management)
- Highly preferred -Gastroenterology/Liver, Rare disease market and Specialty Pharmacy knowledge
- Proven track record of developing and executing successful HCP and Patient marketing strategies (both personal and non-personal)
- Excellent leadership, strategic planning, and project management skills
- Ability to effectively manage and prioritize multiple projects/deliverables concurrently
- Strong agency management background
- Ability to work independently in a fast-paced environment without specified direction
- Knowledge of the Legal and Regulatory landscape of pharmaceutical marketing including in-depth knowledge of the Medical/Legal/Regulatory Review process
- Strong Excel and PowerPoint skills
- Must be team oriented with excellent interpersonal skills.
- Excellent verbal, written communication and presentation skills
- Solid knowledge of Sales Force tools (i.e. - Veeva CRM)
- Ability to travel as necessary (POA meetings, Congress meetings, Commercial leadership meetings)
- This role can be remote. Travel into Boston and the Central NJ area for live meetings when necessary.