What are the responsibilities and job description for the General Manager, Picnic - Los Angeles position at try-picnic?
Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
The Role
We’re hiring a General Manager to lead Picnic’s expansion in Southern California. This is a high-impact, entrepreneurial role with full P and L ownership. You will be responsible for making your city successful end-to-end, owning revenue, costs, and performance while working across sales, operations, and restaurant partnerships to build and scale a thriving local business.
This role is ideal for a hands-on builder who thrives in fast-paced environments and wants real ownership and accountability.
What You’ll Do
- Own the P&L and city performance. Set goals, manage revenue and costs, track performance, and adjust strategy to ensure the market is profitable and growing.
- Lead revenue growth locally. Build relationships with CEOs and senior leaders at top companies to drive adoption of Picnic across your city.
- Own restaurant partnerships. Identify, onboard, and manage relationships with top local restaurants, working on menus, presentation, and pricing that delights customers and drives margin.
- Ensure client success. Oversee activations and launches for key accounts, ensuring a seamless, high-quality rollout experience.
- Be the local market expert. Develop a deep understanding of your market, including competitors, customer needs, and local dynamics, and use those insights to guide decisions.
- Lead cross-functional execution. Partner closely with marketing, operations, product, and leadership to execute initiatives and scale what works.
- Build Picnic’s brand locally. Drive awareness and credibility for Picnic through community engagement and local presence.
What We’re Looking For
- Bachelor’s degree from a top US college.
- 10 plus years of professional experience, ideally from top-tier management consulting, investment banking, or CPG brand management, with clear ownership of business outcomes.
- MBA from a top business school is a plus.
- Strong analytical mindset with the ability to manage a business through data.
- Ability to think strategically while staying hands-on and execution focused.
- Excellent communication and stakeholder management skills.
- Entrepreneurial, resourceful, and comfortable operating in ambiguity.
- Passion for food, startups, or improving the future of office life.
Why join us
- Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.
- Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
- Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.
- Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.
What Else You Should Know
This role is based in our Los Angeles office. Picnic is built on close collaboration and rapid iteration, and we do our best work together. As a result, this role is on-site five days a week.
Ready to join us as we serve those who serve others?