What are the responsibilities and job description for the Marketing Manager, Picnic - Los Angeles position at Picnic?
Who We Are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
We’re looking for a strategic and highly creative Marketing Manager to help drive Picnic’s next stage of growth in Los Angeles. You’ll lead the development and execution of marketing campaigns end to end, from concept and creative direction to production, launch, and performance analysis.
This role is ideal for someone who combines strong creative instincts with hands-on execution. You’re someone who can generate original campaign ideas, produce compelling content, and move quickly to bring concepts to life. You should be equally comfortable building out a multi-channel campaign as you are crafting social content, designing a landing page, or experimenting with new ways to tell Picnic’s story.
You’ll partner closely with cross-functional teams, collaborate with local restaurant partners, and shape how Picnic shows up across channels. Ultimately, you will own the playbook for how we build awareness, deepen engagement, and grow both our eater and restaurant audiences.
What You’ll Do
This role is based in our Los Angeles office. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.
Ready to join us as we serve those who serve others?
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
We’re looking for a strategic and highly creative Marketing Manager to help drive Picnic’s next stage of growth in Los Angeles. You’ll lead the development and execution of marketing campaigns end to end, from concept and creative direction to production, launch, and performance analysis.
This role is ideal for someone who combines strong creative instincts with hands-on execution. You’re someone who can generate original campaign ideas, produce compelling content, and move quickly to bring concepts to life. You should be equally comfortable building out a multi-channel campaign as you are crafting social content, designing a landing page, or experimenting with new ways to tell Picnic’s story.
You’ll partner closely with cross-functional teams, collaborate with local restaurant partners, and shape how Picnic shows up across channels. Ultimately, you will own the playbook for how we build awareness, deepen engagement, and grow both our eater and restaurant audiences.
What You’ll Do
- Own end-to-end creative and campaign execution from concept to production to launch to reporting.
- Shape Picnic’s creative voice and visual storytelling across digital, social, in-product, and in-person channels.
- Create landing pages, emails, and nurture flows that feel fun, human, and on-brand.
- Run effective, creative-led campaigns (FB/IG, TikTok, LinkedIn).
- Drive influencer and creator partnerships, especially micro-creators and food-focused voices to spark organic reach and social buzz.
- Concept and lead small but high-impact stunts, tastings, and grassroots activations that get people talking about Picnic.
- Develop co-marketing campaigns with local restaurants and capture eater restaurant stories that resonate and get shared.
- Build the creative playbook for how Picnic shows up across the different regions digitally, culturally, and inside workplaces.
- Use data and insights to understand what’s working, refine creative direction quickly, and double down on ideas with viral potential.
- 5–7 years in creative marketing, content, social, or brand.
- Strong eye for trends, cultural moments, and opportunities to go
- You’ve owned real campaigns end-to-end, from ideation to execution.
- Portfolio/examples of creative work (social campaigns, content series, brand work, activations).
- You’re a builder, you’ve built things yourself (copy, visuals, short-form content).
- Strong storytelling instincts; you know how to make people feel something.
- Able to execute fast, iterate fast, and operate without a big agency budget.
- Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.
- Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
- Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.
- Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.
This role is based in our Los Angeles office. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.
Ready to join us as we serve those who serve others?