What are the responsibilities and job description for the General Manager, Picnic - Bay Area position at try-picnic?
Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
About the Role
We’re hiring a General Manager to lead Picnic’s expansion into the Bay Area. This is a high-impact, entrepreneurial role that combines strategy, execution, and ownership. You’ll be responsible for making your city successful, working across sales, operations, and restaurant partnerships to build a thriving local ecosystem.
What You’ll Do
- Drive city success from day one: Set goals, track performance, and adapt strategy based on what’s working - get every company in your city to do lunch in a better way
- Lead sales: Build relationships with CEOs and CXOs at top companies across your city to bring them onto the Picnic platform
- Own restaurant partnerships: Work with top restaurants to onboard menus, improve presentation, and secure pricing that delights customers
- Ensure client success: Oversee activations and rollouts for key accounts, ensuring a seamless and exciting launch experience
- Be the local expert: Understand the dynamics of your market, from competitor activity to customer preferences and use those insights to guide decisions
- Collaborate cross-functionally: Work with marketing, ops, product, and leadership to bring ideas to life and scale what works
- Create brand awareness in your city: Drive the brand in your city through community engagement
Requirements
- Bachelor's degree.
- Minimum of 10 years of work experience, ideally gained at a top-tier management consulting firm, investment bank, or CPG brand management.
- MBA from a top business school is a plus.
- Strong analytical mindset; you can dig into the numbers to uncover insights and make data-driven decisions.
- Ability to think strategically and act tactically; you enjoy rolling up your sleeves and making things happen.
- Excellent communication and project management skills.
- Entrepreneurial, resourceful, and comfortable with ambiguity.
- Passion for food, startups, or improving the future of office-based culture.
What else you need to know
This role is based in our San Francisco office. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.
Ready to join us as we serve those who serve others?
#LI-Onsite